In a recent survey conducted by investment bank Piper Sandler, it has been discovered that the younger generation, specifically Gen Z, has a strong affinity for iPhones. The survey, which gathered responses from 9,193 teenagers, offers intriguing insights into the tech preferences of the youth.

The findings show that a staggering 87% of the surveyed teenagers already have an iPhone in their possession. Even more telling, a resounding 88% of these tech-savvy teens expressed their intention to make their next smartphone an iPhone, affirming the Cupertino-based tech giant‘s unwavering dominance in the youth market.

Not limited to smartphones, Apple showcased its supremacy in various tech categories:

1. Watch Brand Dominance: Among teens hailing from more affluent households with an average annual income of $109,670, Apple emerged as the top choice for watches. This was a notable shift as Apple managed to surpass renowned brands such as Casio and Rolex, indicating its growing influence in the fashion and lifestyle domain.
2. Preferred Payment App: The survey also revealed Apple Pay as the preferred payment application among teenagers, with a significant 42% reporting its use in the past month. This surpassed competitors like Cash App, which only had a 27% user rate among the surveyed group.

However, the survey did find a weak spot in the Apple ecosystem — Apple Music. Despite Apple’s strong presence in many tech sectors, the popular music streaming service faced stiff competition from Spotify. A substantial 70% of respondents admitted to using Spotify for music streaming in the past six months, highlighting Spotify’s dominance in the youth music scene.