Apple TV just dropped the first full trailer for season four of “Ted Lasso,” and it’s exactly the kind of warm, witty, heart-on-sleeve return fans have been waiting for. The new season is set to premiere on Wednesday, August 5, 2026, kicking off a 10-episode run that will air weekly through October 7.

The trailer opens with a now-signature beat of soothing piano before cutting to Jason Sudeikis’s Ted Lasso, back on English soil and smiling that same disarming grin. Quick cuts show him striding onto the pitch at AFC Richmond, sharing a laugh with Hannah Waddingham’s Rebecca Welton, and squaring up to what looks like a new set of challenges off and on the field.

Brett Goldstein’s Roy Kent, Juno Temple’s Keeley Jones, and Jeremy Swift’s Leslie Higgins all pop up in the montage, reassuring longtime viewers that the core “Diamond Dogs” energy is intact. The trailer also teases several new cast members—Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern, and Grant Feely—hinting at fresh dynamics around Ted as the story expands.

Visually, the spot leans into the series’ established tone: sun-drenched training grounds, banter-filled locker rooms, and those small, human moments that made the show feel like a hug after a long week. There’s no major plot reveal, but the vibe is clear—Ted is back, the stakes feel personal, and the pitch is where everyone will try to figure out what comes next.

Where season 4 picks up

Season three ended with Ted making a tough but resonant choice: he left AFC Richmond and returned to Wichita, Kansas, to focus on being present for his son, Henry. The finale wrapped several arcs—Richmond’s title push, Beard and Jane’s wedding, Rebecca’s romantic reset—while leaving Ted’s future in coaching deliberately open.

Apple’s official synopsis for season four confirms the direction: Ted returns to Richmond, but this time he’s taking on “his biggest challenge yet: coaching a second division women’s football team.” The press release adds that the season will follow Ted and the squad as they “learn to leap before they look, taking chances they never thought they would.”

That setup gives the show a clean narrative springboard. Ted is no longer the American outsider parachuted into men’s Premier League football; he’s a more self-aware coach stepping into a different ecosystem, with different pressures, different expectations, and a whole new team to build trust with. It also keeps Richmond—and the people we care about there—central to the story without forcing the men’s squad to carry every episode.

Jason Sudeikis returns as the titular coach and executive producer, alongside much of the ensemble that helped make the series a global hit. Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt, and Jeremy Swift are all back in their roles, preserving the chemistry that defined the show’s early seasons.

New additions aim to flesh out the women’s team and the world around it. Grant Feely, known for playing a young Luke Skywalker in “Obi-Wan Kenobi,” steps into the role of Henry Lasso, now aged up to 12 and shown to be a promising soccer player in his own right. This recast reflects the real-world time jump since season three and gives the father-son storyline more room to breathe.

Behind the camera, the core creative group remains in place. Sudeikis co-created the series with Bill Lawrence, Brendan Hunt, and Joel Kelly, and the new season continues that collaboration. In interviews, the team has described season four as the start of a new three-season chapter, suggesting there’s a longer arc mapped out for this phase of Ted’s journey.

Unlike some Apple TV dramas that drop multiple episodes at once, “Ted Lasso” season four will follow a traditional weekly rollout. The first episode arrives on August 5, with new episodes landing every Wednesday through October 7. That gives viewers a full two months to sit with each storyline, debate theories, and ride the emotional swings as they happen in real time.

Apple has also confirmed that the season will consist of 10 episodes, matching the length of season three and giving the writers enough runway to develop both the women’s team arc and the ongoing lives of the Richmond regulars. For fans who like to plan watch parties or set aside a midweek treat, the Wednesday schedule should be easy to lock in.

When season three ended in 2023, “Ted Lasso” was riding a wave of critical acclaim and audience love, having already secured multiple Emmy Awards and a reputation as one of the most feel-good dramas on television. Bringing the series back after a three-year break is a strategic move for Apple TV, which has leaned heavily on prestige comedy-dramas to define its brand.

From a storytelling perspective, the women’s football angle also aligns with broader cultural momentum around the sport. Interest in women’s soccer has surged globally in recent years, and placing Ted in that environment lets the show explore new themes—visibility, investment, gender dynamics in coaching—without losing the human-scale focus that made it resonate in the first place.

For viewers, the trailer signals that the show hasn’t tried to reinvent itself so much as deepen what already worked. The humor is still there, the emotional gut-punches look ready to land, and the ensemble feels like a group you’re genuinely excited to spend time with again. In an era of endless reboots and cash-grab sequels, “Ted Lasso” season four appears to be returning because the creators feel they have more to say, not because they have to.

How to watch

“Ted Lasso” season four will stream exclusively on Apple TV. The first episode drops on Wednesday, August 5, 2026, with subsequent episodes arriving weekly on Wednesdays through October 7. If you’re already an Apple TV subscriber, you’re set; if not, the service offers a free trial for new users in many regions, which lines up neatly with the premiere window.

If you’re planning to rewatch before the new season, all three previous seasons are available on the platform, totaling 34 episodes that trace Ted’s journey from culture-shock appointment to respected leader—and, ultimately, to a man choosing family without abandoning the people who helped him grow.

What to watch for in the new season

Based on the trailer and available details, a few threads look poised to drive season four:

• Ted balancing coaching a women’s second-division side with his renewed commitment to Henry in Kansas, and how those two worlds collide when he returns to England.
• The evolving roles of Rebecca, Keeley, Roy, and Higgins as Richmond’s men’s team recedes slightly into the background, letting their personal and professional arcs take center stage.
• New dynamics within the women’s squad, including generational clashes, ambition, and the pressure of playing under a coach whose reputation precedes him.
• The father-son relationship between Ted and Henry, now with Grant Feely in the role, which could become the emotional core of this new chapter.

None of this is confirmed in granular detail yet, but the trailer’s tone and Apple’s synopsis point firmly in this direction.

For anyone who’s ever needed a show that could make you laugh and cry in the same scene, the “Ted Lasso” season four trailer is a clear invitation: mark your calendar for August 5, get ready to return to Nelson Road, and prepare to care about a whole new team—without ever losing the old favorites.