Russian e-commerce firm Ozon launches its own clothing brand

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Jul 30, 2022, 1:36 PM EDT

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A view shows the pick-up point of the Ozon online retailer in Moscow, Russia March 16, 2020. REUTERS/Evgenia Novozhenina/File Photo/File Photo

Russian e-commerce firm Ozon said on Friday it was tapping into the online fashion market by launching its own brand of clothing.

According to Ozon, clothes made in China, Russia, Uzbekistan, and Turkmenistan will be sold under the “Hola” label.

According to the statement, the company is currently concentrating on women’s and children’s clothes, but it has plans to expand its range in the future.

“About 30 items of clothing are now being sold under the brand, but by autumn the range will exceed 300 items,” the company said.