Marques Brownlee, better known as MKBHD, is a popular tech YouTuber with over 16 million YouTube subscribers. He has built a loyal following over the years by providing honest and informative reviews of the latest gadgets and technology. However, he today surprised his fans by branching out into the world of fashion with his very own sneaker, the M251.

Related: MKBHD spent $40,000 on sealed original iPhone

The sleek design of the shoe blends style and comfort, paying homage to Marques’ first YouTube video and the start of his journey as a creator. The embroidery on the shoe references the length of his first tech video, which was 2:51 minutes long, 14 years ago. The NYC tag on the shoe represents the shared passion and inspiration of Atoms and Marques Brownlee.

The M251 features Atoms’ “Eternal” outsole, which is specifically designed for everyday comfort, long-standing hours, and thousands of steps. The outsole provides more stability, is non-slip, and is highly durable.

The shoe is crafted to support your natural foot form and features an 8mm heel-to-toe drop that helps your feet stay aligned and roll forward during walks and standing. The antimicrobial copper-threaded lining in the shoe kills bacteria and prevents shoe odor. Atoms Stretch Laces make it easy to slip on and off, and support your feet as you move throughout the day.

Designed for all-day comfort and to be the most comfortable shoes for long hours of walking, standing, and commuting, the M251 requires no break-in time. The innovative materials in Model 251 work together for maximum flexibility, support, and breathability. Atoms’ custom foam midsole is designed to form your feet as you walk, providing ample cushion for long-standing hours.

The M251 is made of 100% vegan and recyclable materials. The upper is a combination of recycled mesh fabric and synthetic leather to ensure breathability while adding structure where it’s needed most. The outsole and midsole use a zero-waste production process, and the proprietary foam midsole is caged by the TPV outsole for advanced stability and durability. The sneaker is designed in New York and made in South Korea.

The sneaker will be sold for $189 with free shipping in the USA and a $35 flat rate on international orders. The M251 sneaker is a limited release, so supplies are limited to the sales period only. All orders in stock will be shipped ASAP, and all pre-orders are custom-made to order, shipped by July 31–Aug. 15.