Platform-exclusive content is one of the most effective ways to boost hardware sales, and Ye (formerly Kanye West), announced on his Instagram post that his next album “Donda 2” will be available only on his $200 Stem Player platform.

He further claims that the album will not be available on Apple Music, Amazon Music, Spotify, or Google Play because “Today artists get just 12% of the money the industry makes. It’s time to free music from this oppressive system. It’s time to take control and build our own,” he wrote on his Instagram feed.

Meanwhile, the album is set to be released on February 22nd, 2022.

Last year, in collaboration with Kano Computing, the $200 Stem Player was released with the first Donda album, allowing listeners to modify any music with the touch-sensitive light sliders contained in its beige shell.

According to The Verge test result, the Stem Player “allowing owners to easily manipulate different parts of a song while listening, whether for one of the included tracks or any others loaded via its web-based interface. However, adding loops and effects can get more complicated. It has 8GB of storage, connections via USB-C, Bluetooth, or 3.5mm headphone jack, and a 97db speaker.”