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Instagram is swapping out square profile grids for rectangles

Your Instagram aesthetic is about to change! Here's everything you need to know about the transition from squares to rectangles.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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Jan 20, 2025, 5:23 AM EST
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A mobile phone screen displaying an Instagram profile page with a grid of rectangular posts. The grid includes colorful photos, some with people, silhouettes, and vibrant backgrounds. The interface shows options like 'Edit profile,' 'Share profile,' and standard Instagram navigation icons at the bottom.
Image: Instagram / Meta
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Well, folks, it’s the end of an era for Instagram’s classic square grid! In a move that’s both exciting and a bit of a shake-up, Instagram‘s head honcho, Adam Mosseri, dropped a bombshell via an Instagram Story on Friday. Get ready because this weekend, your profile’s going to look a tad bit different – we’re talking rectangles over squares!

Now, let’s dive into why Instagram decided to flip the script on us. Adam Mosseri put it plainly: “I know some of you really like your squares. And square photos are sort of the heritage of Instagram.” But here’s the deal – in today’s world, most of the content thrown onto Instagram isn’t square anymore. Think about it: your vertical selfies, the panoramic landscapes, those Insta-worthy Reels – they’re all screaming for more vertical real estate. “But at this point, most of what’s uploaded, both photos and videos, are vertical in their orientation,” Mosseri explained. It’s kind of a drag to chop those images down to fit into a square, right?

This shift to rectangles isn’t just about aesthetics; it’s about showcasing content in its intended glory. Mosseri acknowledged, “It’s a ‘bummer’ to overly crop them.” He isn’t blind to the fact that this might ruffle some feathers. “I know some of you really like your squares… I know this can be annoying for some of you who really spent a lot of time curating and making sure everything lines up,” he confessed. But hey, he’s optimistic, seeing this as a “transitional pain” that’ll lead to a happier Instagram community in the long run. “I think people will, over the long run, be excited that more of their photos and more of their videos are actually visible as intended in the profile as opposed to aggressively cropped,” he stated.

This isn’t the first time Instagram has flirted with this idea. Back in August, they were already testing this rectangular revolution with a select group, hinting at what was to come. And now, it’s here for everyone over the weekend!

But wait, there’s more! Alongside this major grid makeover, Instagram is also sprucing up your Reels feed. You’ll now find a new section where you can see videos that your friends have liked. It’s like a little nod to FOMO, ensuring you’re in the loop with what’s getting the thumbs up from your circle.

So, what does this mean for you, dear Instagrammers? If you’re one of those who’ve spent countless hours crafting the perfect grid, you might need to get creative again. Your meticulously curated squares will morph into a different kind of art – one that’s taller and, dare we say, more reflective of today’s content consumption habits.

This change reflects a broader trend in social media where platforms are adapting to how people naturally use their devices – vertically. It’s Instagram saying, “Hey, we hear you, and we’re evolving with you.“

So, while change is always a bit of a shock, think of this as an opportunity to refresh your feed’s look, maybe experiment with new layouts, or just enjoy seeing more of your content in its full glory. After all, in the world of social media, if you’re not moving forward, you’re falling behind!

Get ready to scroll through your profiles with a new perspective this weekend, and let’s see how this new rectangular world of Instagram unfolds. Remember, every change is a chance to redefine what’s cool on your grid. Cheers to new beginnings in the land of likes and follows!


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