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HubSpot CMS Hub is a content management system (CMS) that allows users to create, manage, and publish content on their website. It is powered by the HubSpot customer relationship management (CRM) platform, which enables marketers to build seamless digital experiences for their customers.
One of the key benefits of HubSpot CMS Hub for marketers is the ability to easily create and manage website content using the drag-and-drop page editor. This feature allows users to quickly and easily make updates to their website without the need for any coding knowledge. In addition, HubSpot CMS Hub offers a range of flexible themes that can be customized to match the branding and style of a company’s website.
Developers also benefit from using HubSpot CMS Hub, as it offers a range of powerful tools for building custom web applications. These tools include support for dynamic content, which allows developers to create personalized experiences for website visitors based on their interactions with the site.
Customers also stand to benefit from the use of HubSpot CMS Hub, as it offers a range of features designed to improve the overall user experience. These features include support for memberships, which allows customers to access exclusive content and services on a company’s website and live chat and email support, which allows customers to easily get in touch with a company if they have any questions or issues.
In terms of pricing, HubSpot CMS Hub offers a range of plans to suit the needs of different users. The free plan includes features such as website pages, a blog, a drag-and-drop editor, basic SEO recommendations, managed cloud hosting, Website traffic analytics, and a CRM database. The Starter plan, which starts at $23 per month, includes everything in the free plan, as well as additional website pages, the ability to remove HubSpot branding, blog posts, personalization tokens, and live chat and email support.
The Professional plan, which starts at $360 per month, includes everything in the Starter plan, as well as advanced SEO recommendations, dynamic content, contact attribution report builder, personalization through smart content, A/B testing and reporting, site tree, and phone support. Finally, the Enterprise plan, which starts at $1,200 per month, includes everything in the Professional plan, as well as additional features such as single sign-on (SSO), custom objects, additional root domains, partitioning, adaptive testing, membership logins, and custom web applications.
Note: Pricing structure as of Jan. 9th, 2023, subject to change in the future.
In addition to the features mentioned above, HubSpot CMS Hub also includes managed cloud hosting as part of its platform. This means that users can host their website on the HubSpot server, making it easy to manage all aspects of their website in one place.
HubSpot CMS Hub also offers a range of tools for SEO, including basic SEO recommendations as part of the free plan and advanced recommendations as part of the Professional and Enterprise plans. These tools help users optimize their website for search engines, making it easier for potential customers to find their site.
One of the standout features of HubSpot CMS Hub is its integration with the HubSpot CRM platform. This integration allows marketers to track customer interactions and data across the customer lifecycle, providing valuable insights into customer behavior and preferences. This information can then be used to create personalized marketing campaigns and improve the overall customer experience.
Summary
HubSpot CMS Hub is a powerful and flexible platform that offers a range of benefits for marketers, developers, and customers. Its drag-and-drop page editor, flexible themes, and integration with the HubSpot CRM platform make it an ideal choice for companies looking to create and manage engaging digital experiences for their customers. Its range of pricing plans, including a free option, make it accessible to businesses of all sizes. Overall, HubSpot CMS Hub is a valuable tool for anyone looking to create and manage a professional website.
