Google is making it a lot easier to put a “virtual you” in your videos, thanks to new custom AI avatars in Google Vids. Instead of relying only on a small set of stock presenters, you can now design avatars that actually look and feel like they belong to your brand.

These AI avatars are powered by Google’s Nano Banana 2 image model, which is built for high‑quality, consistent visuals. In internal testing, Google says Vids’ avatars were preferred five times more often than presenters on other platforms, which is a big claim in a space crowded with AI video tools. Now the twist is customization: you’re no longer stuck with just generic faces and outfits.

Inside Google Vids, you can open a scene, hit the AI avatar option, and either pick from existing presets or start crafting your own custom avatar with a prompt. You can describe the look you want—outfit, vibe, setting—and let Nano Banana 2 generate a presenter that matches the tone of your video, whether that’s a sharp tuxedo for a launch deck or a more laid‑back look for internal updates. You can then refine that avatar by asking for tweaks like adding glasses, changing the background, or adjusting the style until it feels just right.

On the voice side, Google gives you a set of AI voices that tie neatly into the avatar experience. You type your script in the side panel, preview different voices, pick the one that matches your character, and Vids generates a talking head video that drops straight into your scene. The result is a fully AI‑driven presenter that can carry your message without you ever switching on a camera or microphone.

Google is clearly positioning this as a branding tool, not just a fun toy. Teams can build a stable cast of avatars that match their organization’s look and stay consistent across training modules, sales explainers, or social clips. There’s also a localization angle: you can adapt the avatar’s appearance and environment to better resonate with different regions, while still keeping a recognizable brand identity.

From an access standpoint, Google isn’t limiting this only to top‑tier enterprise customers. Custom avatars in Vids are rolling out to a wide range of Workspace editions, including Business Starter, Business Standard, Business Plus, multiple Enterprise tiers, Education Plus, and even non‑profits and some teaching‑focused add‑ons, though some of these have time‑limited access to generative AI features through at least May 31, 2026. Consumers on Google AI Pro and AI Ultra can also use AI avatars in Vids, which makes this feel less like a niche enterprise feature and more like a mainstream creator tool built into Workspace.

The catch: while Google is offering promotional higher usage limits now, it’s already signaling that per‑user limits will kick in later, with more details promised ahead of any changes. That mirrors the broader AI trend: generous access early on to hook users, followed by more granular metering once usage scales. For teams planning to lean heavily on AI avatars for content, it’s smart to treat this as a runway to experiment, standardize on a visual style, and then watch closely for how pricing and limits evolve.