Google’s NFL Sunday Ticket deal faces legal fire with a $6 billion lawsuit

Aug 23, 2023, 4:57 PM UTC
3 mins read
Google's NFL Sunday Ticket deal faces legal fire with a $6 billion lawsuit
(Image credit: Getty Images)

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Google is now in hot water due to a whopping $6 billion lawsuit linked to its recent acquisition of the NFL Sunday Ticket rights. This lawsuit isn’t just about dollars and cents; it’s about how we watch our favorite football games and what it’s costing us.

Imagine this: you’re a die-hard fan of NFL Sunday Ticket, but suddenly, things have changed. The subscribers who used to enjoy the games through DirecTV are now pointing fingers at Google and the NFL, alleging that the recent $14 billion deal between them has messed things up. They claim that this deal has led to limited game availability on TV, which in turn, has pushed up the prices of the Sunday Ticket package. Ouch, that hurts!

The subscribers are not taking this lying down. They’ve filed a lawsuit to get Google to reveal what exactly went down in that $14 billion deal. At first, Google was playing hard to get, resisting their demands. But things took a turn when both sides started talking and trying to figure things out. The subscribers say that they want the case to be heard in the Central District of California, emphasizing that transparency is the name of the game.

Now, let’s hear from the big league itself, the NFL. They’ve brushed off the allegations, stating that their exclusive deal is perfectly legal. Well, that adds another twist to the story, doesn’t it? It’s like watching a game-winning touchdown in the last few seconds of a match — you never know what’s coming next.

Hold onto your wallets, folks. Here’s where it gets real for us consumers. If you’re not a YouTube TV subscriber, you’ll have to shell out a hefty $439 for an NFL Sunday Ticket subscription that includes access to the NFL RedZone. But if you’re on YouTube TV, the packages start at a relatively less painful $299. The subscribers claim that this price hike directly results from the restricted game access caused by the Google-NFL deal.

Related / NFL Plus introduces RedZone channel and subscription revisions

Google isn’t the first tech giant to dabble in the world of sports streaming. Remember Amazon’s jaw-dropping $13 billion deal for Thursday Night Football streaming rights? Yep, that happened. And even Apple hopped onto the bandwagon with a $2.5 billion agreement to broadcast MLS games exclusively. Now, with Google joining the party, it’s like a tech showdown on the sports field.

Related /

So, what’s the bottom line? As the lawsuit drama unfolds, it’s shedding light on the power plays between technology and sports. It’s not just about who gets to watch what game; it’s about fairness, competition, and the cost we’re paying for our love of sports. Whether this lawsuit will change the game for future sports streaming deals is anyone’s guess. But one thing’s for sure — this clash of titans will leave its mark on how we enjoy our favorite games, both on and off the screen. Stay tuned, because this legal match is far from over!

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