Google has spent the better part of a year fine-tuning Pomelli, and now the small business marketing tool is getting a serious upgrade that could change the way entrepreneurs think about branding and web design. What started as a clever experiment in AI-generated social media content has evolved into something with much bigger ambitions—automatic brand identity creation, custom brand books, and full website generation, all powered by what Google is calling “agentic capabilities.“

Pomelli first appeared in Google Labs back in October 2025 as a joint project between Google Labs and DeepMind. The pitch was straightforward: let us scan your website, and we’ll create on-brand marketing materials for you. Small businesses could upload their site URL, and Pomelli would analyze everything—fonts, colors, tone of voice, imagery—to build what Google calls a “Business DNA” profile. Once that profile existed, it could generate social media posts, product shots, and ad creatives that actually looked like they belonged to your brand.

The response has been strong. According to Google, millions of professional product shots, social campaigns, and ads have been created through Pomelli since its launch. That’s not a small feat for a tool that’s still technically in beta and only available in a handful of English-speaking countries.

But the announcement on May 19, 2026, marks a significant shift in what Pomelli is trying to do. Google is now positioning it as more than just a content generator. The new “Pomelli Agent” doesn’t just wait for you to tell it what to create—it actively helps you define your brand identity from scratch. You can upload product documents and photos, or simply chat with the AI to build out your Business DNA, even if you’re starting with nothing.

That’s a meaningful distinction. Most AI marketing tools assume you already have a brand. Pomelli is now trying to help you figure out what that brand should even look like in the first place. And once that’s established, two new features kick in: automated brand book generation and complete website design.

The brand book feature is exactly what it sounds like—a comprehensive guide that pulls together your custom images, fonts, and colors into a single document you can reference or share with contractors, designers, or team members. For small businesses that have been winging it with inconsistent visuals and no formal guidelines, this could be a surprisingly practical tool. It’s the kind of thing agencies charge thousands of dollars to create, and Pomelli is offering to do it in a few clicks.

The website builder is even more ambitious. Pomelli can now design and launch a full website based on your Business DNA, and Google says it only takes “a few clicks” to get it live. There aren’t many details yet about hosting, customization options, or how robust these sites actually are, but the implication is clear: Google wants Pomelli to handle the entire branding and web presence stack for small businesses, not just the social media layer.

This announcement comes right on the heels of Google I/O 2026, where the company went all-in on what it’s calling the “agentic Gemini era”. The theme across nearly every product update was autonomy—AI that doesn’t just respond to prompts, but takes initiative, makes decisions, and completes multi-step tasks without constant supervision. Pomelli’s new agent-driven approach fits squarely into that vision.

What makes Pomelli stand out in a crowded field of AI marketing tools is its focus on brand consistency. Generic AI content generators can churn out social posts or images, but they don’t remember who you are from one session to the next. Pomelli builds a persistent model of your brand and uses it as the foundation for everything it creates. That continuity matters a lot when you’re trying to build recognition and trust with an audience.

The tool is still free and available in the United States, Canada, Australia, and New Zealand, though only in English for now. Google hasn’t announced pricing plans or a broader rollout timeline, but given the level of investment and the expansion of features, it’s safe to assume Pomelli won’t stay in beta forever.

For solo founders, freelancers, and small teams without dedicated design or marketing staff, Pomelli is starting to look less like a side experiment and more like a legitimate alternative to hiring out creative work. The ability to generate a brand identity, produce a brand book, and stand up a website—all from a single tool—could compress what used to take weeks or months into an afternoon. Whether the output quality matches what a human designer would produce is still up for debate, but for businesses operating on tight budgets and tighter timelines, “good enough and fast” often beats “perfect and expensive.”

You can try Pomelli now at labs.google.com/pomelli.