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Google Pixel 10 might sacrifice camera quality

Google Pixel 10 rumors hint at a camera downgrade with Pixel 9a sensors, but a telephoto addition could steal the show.

By
Shubham Sawarkar
Shubham Sawarkar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
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Apr 4, 2025, 10:55 AM EDT
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A group of people (three) taking selfies on Google Pixel 9 Pro smartphone.
Image: Google
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Hey, Pixel fans—brace yourselves for some bittersweet news. If the latest leaks are anything to go by, Google’s base Pixel 10 is about to take a weird turn in the camera department. According to a juicy scoop from Android Authority, the regular Pixel 10 might end up with a primary and ultrawide camera setup that’s more in line with the budget-friendly Pixel 9a than its predecessor, the Pixel 9. Yep, you heard that right—a downgrade in sensor quality for the main and ultrawide lenses. But hold your groans, because there’s a twist: Google’s reportedly tossing in a telephoto lens to sweeten the deal, a first for the base model. So, while you might lose some oomph in your everyday snaps, you’ll finally get that zoomed-in goodness without shelling out for a Pro.

For years, Google’s Pixel lineup has been the darling of smartphone photography, largely thanks to its wizard-like computational photography tricks. Even with hardware that wasn’t always cutting-edge, the Pixels delivered jaw-dropping shots that made competitors sweat. But this time, it seems Google’s playing a different game with the base Pixel 10. Android Authority—citing a source inside Google—reports that the primary sensor will switch to the Samsung GN8, a 50MP shooter with a 1/1.95-inch size. The ultrawide? A 13MP Sony IMX712 clocking in at 1/3.1 inches. Sound familiar? That’s because these are the exact same specs you’ll find on the Pixel 9a, which just hit the scene as Google’s latest budget champ.

Now, here’s the kicker: these sensors are a noticeable step down from the Pixel 9’s setup. The Pixel 9 rocks a beefier 50MP Samsung GNK (1/1.31 inches) for its main camera and a slightly better ultrawide too. Bigger sensors mean more light, sharper details, and better low-light performance—stuff Pixel fans have come to expect. So why the downgrade? Well, it looks like Google’s making room—both physically and financially—for that shiny new telephoto lens. The leak pegs it as an 11MP Samsung 3J1 (1/3-inch), the same one used in the Pixel 9 Pro Fold’s telephoto role. It’s a 5x zoom, which could give the base Pixel 10 some serious long-range chops—think crisp shots of distant landscapes or that squirrel you’ve been trying to paparazzi from across the yard.

Fair point—budget brands like Xiaomi and Realme have been cramming impressive camera arrays into cheap devices for years. Is Google risking its photo cred just to slap a telephoto on the spec sheet? Maybe not entirely. The company’s Tensor chips and software magic have a knack for squeezing gold out of modest hardware. Still, this feels like a gamble.

If you’re eyeing the Pixel 10 Pro or Pro XL, don’t expect a camera shake-up. Android Authority says these heavy hitters are sticking with the same triple-camera setup as the Pixel 9 Pro: a 50MP main (Samsung GNK), a 48MP ultrawide (Sony IMX858), and a 48MP telephoto (Sony IMX858 again). No upgrades, no downgrades—just business as usual. At first glance, that might sound like a snooze, especially since rivals like Samsung and Apple tend to tweak their flagship cameras yearly. But Google’s got a trick up its sleeve: the Tensor G5.

This next-gen chip, rumored to be built on TSMC’s 3nm process (a big leap from Samsung’s foundry), could be the real star of the show. A beefier image signal processor and smarter algorithms might mean better photo processing, even with unchanged hardware. Think enhanced Night Sight, slicker HDR, or maybe even some new AI-powered editing toys. Google’s been flexing its computational muscle for years—remember how the Pixel 6 turned heads with the Tensor G1?—so it’s not hard to imagine the G5 picking up the slack. Still, for folks dropping $999 or more on a Pro, “same cameras, better brain” might not feel like enough.

Then there’s the Pixel 10 Pro Fold, Google’s bendy contender. Rumors suggest it’s keeping the same design as last year’s model (sorry, no radical glow-up here), but there’s a small camera tweak in play. The primary sensor is reportedly swapping from the Sony IMX787 (found in the Pixel 8a) to—yep—the Samsung GN8 from the Pixel 9a. It’s a subtle shift, and not exactly a leap forward, since the GN8 is smaller than the GNK in the Pro models. The ultrawide and telephoto lenses seem to be sticking around unchanged, though, with the leak pointing to a 10.8MP Samsung 3J1 for both. If true, the Fold’s camera game might feel more mid-tier than premium, which could sting at its likely sky-high price tag.

So, what’s Google up to? This whole camera shuffle screams cost-cutting and differentiation. Adding a telephoto to the base Pixel 10 could be a bid to make it stand out in a crowded mid-to-high-end market—especially since Pro models have hogged that feature since the Pixel 6 days. But downgrading the main and ultrawide sensors? That’s probably to keep the price in check. The Pixel 9 started at $799, and if Google wants to hold that line (or close to it), something’s gotta give. Swapping in the Pixel 9a’s cheaper sensors might offset the cost of that extra telephoto lens.

It’s also a sign Google is doubling down on splitting its lineup. The base Pixel 10 could be the “good enough” option for casual shutterbugs who want zoom without the Pro price, while the Pro models stay the go-to for photo nerds. The Fold, meanwhile, seems stuck in a weird middle ground—pricey but not quite flagship-tier in the camera department. It’s a strategy that mirrors what we’ve seen from Samsung with its Galaxy A-series versus S-series, though Google’s execution feels a bit messier.

Google shook things up last year by dropping the Pixel 9 lineup in August, way earlier than its usual October slot. If it sticks to that timeline, we might see the Pixel 10 series around August 2025—plenty of time for more leaks to spill. Meanwhile, the Pixel 9a is gearing up to launch on April 10, 2025, giving us a real-world taste of those GN8 and IMX712 sensors. How they perform could hint at what to expect from the base Pixel 10.

Here’s the deal: the Pixel 10’s camera story is shaping up to be a classic case of give-and-take. You’re getting more lenses, but not necessarily better ones. For some, that telephoto might be a game-changer—finally, a base Pixel that can zoom without relying on digital trickery. For others, the downgrade in main and ultrawide quality could be a dealbreaker, especially if you’re all about those wide, vibrant landscapes or low-light masterpieces.

Google’s betting big on its software to bridge the gap, and with the Tensor G5 in tow, it might just pull it off. But in a world where even budget phones are flexing 1-inch sensors and 100x zooms, this move feels risky.


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