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AR/VR/MRMetaTechTikTok

ByteDance is reportedly building mixed reality goggles to rival Meta

ByteDance’s Pico is working on compact mixed reality goggles with custom silicon and a focus on reduced latency, aiming to compete directly with Meta’s upcoming devices.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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Jul 15, 2025, 12:38 PM EDT
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PICO 4 Ultra-VR-MR-headset
Image: PICO Immersive Pte.ltd.
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You know TikTok, that app where you can lose hours scrolling through dance trends and quirky pet videos? Well, the company that owns it, ByteDance, is apparently up to something way bigger than just short-form content. According to a scoop from The Information, ByteDance is diving headfirst into the world of mixed reality (MR) with a pair of goggles that could give Meta—the folks behind Facebook and the Quest headsets—a serious run for their money. This isn’t just some side project either; it’s being spearheaded by Pico, ByteDance’s virtual reality arm, and it’s got the tech world buzzing.

First things first: mixed reality. If you’re picturing VR headsets that suck you into a digital universe or AR apps like Pokémon Go that sprinkle digital critters into your backyard, you’re halfway there. Mixed reality is the cool middle ground. It blends the real world with digital stuff in a way that lets them interact. Imagine tossing a digital ball that bounces off your real couch or a virtual avatar chilling at your kitchen table. It’s not just overlaying info like AR—it’s making the digital and physical worlds play nice together.

ByteDance’s goggles, built by Pico, are aiming to bring this sci-fi vibe to life. Unlike the chunky VR headsets Pico’s made before—like the Pico 4, which tried to slug it out with Meta’s Quest line—these new devices are supposed to be sleek and light. We’re talking about the size of the Bigscreen Beyond VR headset, which tips the scales at just 0.28 pounds. That’s lighter than your average smartphone! The trick? They’re offloading the heavy computing to a separate “puck” device connected by a wire, keeping the goggles comfy for longer wear. Sound familiar? Meta’s been testing a similar setup with their Orion AR glasses, which they showed off in November 2024, using a wireless puck to slim things down.

Now, let’s geek out a bit. To make mixed reality feel natural, you can’t have lag—otherwise known as latency—messing things up. If you move your head and the digital world stutters, it’s game over for immersion (and maybe your stomach). Pico’s reportedly tackling this by cooking up specialized chips to process sensor data lightning-fast. These chips handle everything the goggles “see,” syncing it with your movements so that virtual objects stay where they’re supposed to, even as you bounce around your living room.

This isn’t a new problem—Meta’s been wrestling with it too. Their Quest series has gotten pretty smooth, and their upcoming MR gear is likely leaning on similar tech. But if ByteDance can nail this, they might just have a shot at stealing some of Meta’s thunder.

Speaking of Meta, they’re not exactly sitting still. After dropping the Quest 3S, they reportedly hit pause on the Quest 4 to focus on lightweight MR goggles of their own, per UploadVR. Meta’s been loud about pushing into the future of wearables—think their Oakley Meta HSTN glasses with AI smarts. Their Orion prototype showed they’re serious about slimming down the hardware while keeping the experience rich. ByteDance stepping into this ring means they’re squaring up against a heavyweight who’s already got a loyal fanbase and a solid ecosystem.

But it’s not just Meta. Apple’s lurking in the wings too. They’ve been pouring cash into AR with their ARKit platform, and rumors of Apple AR glasses have been swirling for years. If ByteDance wants in on this party, they’re not just fighting Meta—they’re taking on the whole tech titan crew.

So why’s ByteDance doing this? Well, they’ve got the cash and the clout. TikTok’s a global juggernaut, and Pico’s been quietly building VR cred. Job postings for AR and VR roles at ByteDance, plus some AR-related patents, hint they’re all-in on this tech. And with TikTok’s massive creative community, they’ve got a built-in army to dream up wild MR content. Picture TikTok dances in mixed reality, with digital effects popping off your furniture, or short-form games that turn your apartment into a playground. It’s a tantalizing “what if.”

But—and it’s a big but—there’s a catch. Pico’s current headsets don’t sell in the US, and ByteDance has a rocky rep stateside thanks to TikTok. Privacy concerns and political heat over their Chinese roots have lawmakers twitchy. Selling a face-mounted device packed with cameras and sensors? That’s a tough pitch in a market already skeptical of TikTok’s data practices. Regulatory hurdles could keep these goggles off American shelves, limiting ByteDance’s reach.

Timing’s a mystery too. The Information didn’t drop a release date, and tech like this takes time—Meta’s Orion glasses were years in the making, and they’re still not on sale. ByteDance could be months or years out, and they’ll need more than slick hardware. A killer app ecosystem—think games, tools, and experiences—is key, and Meta’s got a head start with the Quest store. ByteDance will need to build fast and smart to catch up.

For us regular folks, this could be awesome. More competition means better gear, maybe cheaper prices, and a push to make MR less niche and more everyday. If ByteDance pulls it off, we might see a flood of fresh ideas in the space. If they stumble—say, over politics or a weak launch—they could end up a footnote.


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