According to reports, Apple may choose to unveil its final 2022 products only through press releases rather than holding an event in October 2022. According to Bloomberg‘s Mark Gurman‘s Power On newsletter, Apple might not have enough products to need a keynote. According to the journalist, the company should focus on several press releases.
A few years ago, Apple introduced a new product practically every day of the week. The company felt it would be preferable to introduce products as press releases rather than hosting an event. In consideration of this, Gurman believes Apple may adopt a similar strategy in instead of holding a keynote.
Apple has three products planned for the rest of 2022: an updated 14-inch and 16-inch MacBook Pro, an 11-inch and 12.9-inch iPad Pro with the M2 processor, and a new Mac mini with the M2 and the as-yet-unannounced “M2 Pro” chip.
At WWDC in June, Apple unveiled the M2 processor for the updated MacBook Air and 13-inch MacBook Pro. In addition to the new processor, the Mac and iPad will only receive minor improvements; no significant changes to the products’ designs are expected. In the past, Apple has announced products through press releases, including the AirPods Max and the first-generation AirPods Pro.