Shubham Sawarkar
Simply Mac, an Apple reseller and service provider, is reportedly shutting down after nearly sixteen years in business. Simply Mac’s website says “We are under maintenance.”
Simply Mac CEO Rein Voigt said in a letter to employees seen by MacRumors from multiple sources today that the company is shutting down operations and terminating all employees effective immediately in preparation for filing for Chapter 7 bankruptcy in the United States, which will result in the company’s complete liquidation.
“Since our acquisition of Simply Mac from GameStop on September 25, 2019, we have worked hard as a team to grow our company to be North America’s preeminent Apple Partner and provide our customers with transformational experiences that drive long-term loyalty,” said Voigt, in the letter to employees. “However, we could not have possibly foreseen that on December 12, 2019, in Wuhan, China a worldwide pandemic would start and ultimately cause us to lay off half our workforce and close many of our stores.”
Since the former GameStop subsidiary was acquired by Cool Holdings, Inc. in 2019, Simply Mac’s financial performance “never met our expectations,” says Voigt. Simply Mac was “unable to adequately stock our stores with inventory or stay current with our financial obligations” due to “funding constraints,” according to Voigt.
According to the letter, Simply Mac will be unable to pay employees tomorrow or in the future, and all employees will be notified by the bankruptcy court in due course and will have the option to file a claim.
Simply Mac had 53 retail locations in the United States as of January 2022. Simply Mac opened stores in cities where there was no Apple Store, giving residents a local alternative for Apple products and repairs.
