GadgetBond

  • Latest
  • How-to
  • Tech
    • AI
      • Apple Intelligence
      • Gemini AI
      • Google DeepMind
      • Anthropic
      • Claude AI
      • Claude Code
      • OpenAI
      • ChatGPT
      • Codex
      • Perplexity
      • SpaceXAI
      • Grok AI
      • Microsoft Copilot
      • Meta AI
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • NVIDIA
    • Samsung
    • Security
    • Smart Home
    • Sony
    • Xbox
    • YouTube
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Gaming
    • Streaming
    • Apple TV
    • Disney
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Spotify
    • Star Wars
Add GadgetBond as a preferred source to see more of our stories on Google.
Font ResizerAa
GadgetBondGadgetBond
  • Latest
  • Tech
  • AI
  • Deals
  • How-to
  • Apps
  • Computing
  • Gaming
  • Mobile
  • Streaming
  • Transportation
Search
  • Latest
  • Deals
  • Buying Guide
  • How-to
  • Features
  • Tech
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • NVIDIA
    • Samsung
    • Security
    • Smart Home
    • Sony
    • Xbox
    • YouTube
  • AI
    • Apple Intelligence
    • Gemini AI
    • Google DeepMind
    • Anthropic
    • Claude AI
    • Claude Code
    • OpenAI
    • ChatGPT
    • Codex
    • Perplexity
    • SpaceXAI
    • Grok AI
    • Microsoft Copilot
    • Meta AI
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Lamborghini
    • McLaren
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Gaming
    • Streaming
    • Apple TV
    • Disney
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Spotify
    • Star Wars
Follow US
AppleTechTransportation

Apple recruited a 31-Year Ford veteran to ramp up electric car work

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
Follow:
- Editor-in-Chief
May 4, 2022, 1:57 PM EDT
Share
GadgetBond is reader-supported. We may earn a commission from purchases through our links. Learn more
Apple recruited a 31-Year Ford veteran to ramp up electric car work
Photo by Andy Wang on Unsplash
SHARE

Desi Ujkashevic, a senior Ford executive who led safety efforts and vehicle engineering, was hired for the car project by Apple, indicating that the iPhone giant is once again trying to ramp up the production of the electric car.

She’s been with Ford since 1991, most recently as the company’s worldwide director of automotive safety engineering. Prior to that, she assisted in the design of interiors, exteriors, chassis, and electrical components for a series of Ford models.

According to Ujkashevic’s LinkedIn profile, the executive worked on Ford’s Escape, Explorer, Fiesta, and Focus models, as well as the Lincoln MKC and Aviator. She also assisted the Dearborn, Michigan-based automaker in the development of new electric vehicles (EV). And Ujkashevic has worked with regulatory issues before, which would be important if Apple is to get a car on the road.

The Cupertino, California-based company declined to comment on the recruitment. Meanwhile, Ford has announced that Ujkashevic has left the company.

Recruiting Ujkashevic hints that, despite several high-profile departures in the previous year, Apple is still working on a self-driving car. Since Doug Field, an executive who departed for Ford last year, led the project’s management team, it has been almost fully replaced.

Related: Kevin Lynch, Apple’s VP of technology assigned to the Apple Car project

Building an electric, self-driving car is considered Apple’s “next big thing” — a new product category that will help the company maintain its sales boom. However, from its inception nearly seven years ago, the project has undergone multiple strategic revisions and personnel changes.

Apple would be competing with Tesla and Lucid Group, as well as traditional manufacturers seeking to introduce electric vehicles if it released a car. Ford has been particularly aggressive in the electric vehicle market recently, with a campaign to electrify America’s best-selling vehicle: the F-150 pickup truck.

As part of the initiative, Apple is also aiming to master autonomous driving, which is an auto industry ultimate aim that tech companies like Alphabet Inc.‘s Waymo are also striving to master.

Apple has struggled to come up with a vision for its car, which has been in the works since roughly 2015. The current goal is to build something totally self, with no steering wheel or pedals. With its vehicle, the company has also wanted to demonstrate safety.

To that aim, the company is working to create better safeguards than Tesla and Waymo now offer. Bloomberg noted last year that this entails incorporating plenty of redundancy — layers of backup systems that kick in to prevent safety and driving-system breakdowns. That component could be linked to Ujkashevic. Jaime Waydo, a Waymo veteran, was appointed as a car safety leader by Apple in 2018, but he left last year.

Ujkashevic is one of the few senior managers on Apple’s car team who has previously worked in the automotive industry, but there are a few others. Ulrich Kranz, a former BMW executive and former CEO of self-driving firm Canoo, was hired by Apple last year. Former Tesla executives Stuart Bowers and Jonathan Sive, who worked on self-driving software at Tesla, Waymo, and BMW, are also collaborating.

Ujkashevic was a high-profile manager at Ford, with his name listed as an executive on the company’s website.


Discover more from GadgetBond

Subscribe to get the latest posts sent to your email.

Topic:Apple CarFord
Leave a Comment

Leave a ReplyCancel reply

Most Popular

Early iPhone Duo buyers report display cracks along the folding hinge
Apple’s new iPhone Duo was jailbroken within hours of release
Google Vids adds native playback speed controls for fine-tuned pacing
Apple hides a handy shortcut on the iPhone Duo to make Control Center easier to reach
Apple’s M5 MacBook Air is now $150 below its list price

Also Read

Apple iPhone Duo shown from the front and back, highlighting its foldable display, dual rear cameras, lock screen, and camera interface.

Apple targets iPhone return scammers with a handheld device that checks sealed boxes

Google Vids logo

Google Vids now lets you extract and edit standalone audio tracks

Google Sheets displays a box and whisker chart comparing package weight distributions across SwiftShip, MetroExpress, and ApexLogistics, with medians, means, quartiles, and outliers visible alongside the chart editor.

Google Sheets adds box and whisker charts for statistical analysis

Abstract blue geometric background featuring layered curved shapes and diagonal bands in varying shades of blue.

How to try Kinsta’s managed WordPress hosting for free

Abstract blue 3D background featuring flowing curved ribbons and layered geometric shapes in varying shades of blue with soft gradients and subtle shadows.

InMotion Cloud offers 50% off the first month

ScalaHosting Black Friday 2026 promotion featuring a man using a laptop, pink 3D discount symbols, and a banner advertising Black Friday deals.

ScalaHosting slashes managed cloud plans by up to 72%

Flipboard’s news feed adapts to the iPhone Duo’s compact and expanded layouts, showing a lead story and additional headlines across the two screen configurations.

Flipboard embraces dual-pane reading and Continuous Flow on the iPhone Duo

A person wearing a green and white patterned sweater is sitting outdoors, holding a blue Apple's 7th generation iPad mini in one hand and using a Apple Pencil Pro with the other. The iPad mini rests on their knee, with the background blurred to highlight the natural setting. The stylus is poised near the screen, suggesting active interaction with the device.

The iPad Air has a problem, and the next iPad mini could expose it

Company Info
  • Homepage
  • Support my work
  • Latest stories
  • Company updates
  • GDB Recommends
  • Daily newsletters
  • About us
  • Contact us
  • Write for GadgetBond
  • Editorial guidelines
Legal
  • Privacy Policy
  • Cookies Policy
  • Terms & Conditions
  • DMCA
  • Disclaimer
  • Accessibility Policy
  • Security Policy
  • Do Not Sell or Share My Personal Information
Socials
Follow US

Disclosure: We love the products we feature and hope you’ll love them too. If you purchase through a link on our site, we may receive compensation at no additional cost to you. Read our ethics statement. Please note that pricing and availability are subject to change.

Copyright © 2026 GadgetBond. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | Do Not Sell/Share My Personal Information.