By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

GadgetBond

  • Latest
  • How-to
  • Tech
    • AI
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Add GadgetBond as a preferred source to see more of our stories on Google.
Font ResizerAa
GadgetBondGadgetBond
  • Latest
  • Tech
  • AI
  • Deals
  • How-to
  • Apps
  • Mobile
  • Gaming
  • Streaming
  • Transportation
Search
  • Latest
  • Deals
  • How-to
  • Tech
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • AI
    • Anthropic
    • ChatGPT
    • ChatGPT Atlas
    • Gemini AI (formerly Bard)
    • Google DeepMind
    • Grok AI
    • Meta AI
    • Microsoft Copilot
    • OpenAI
    • Perplexity
    • xAI
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Follow US
AppleTechTransportation

Apple recruited a 31-Year Ford veteran to ramp up electric car work

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
Follow:
- Editor-in-Chief
May 4, 2022, 1:57 PM EDT
Share
We may get a commission from retail offers. Learn more
Apple recruited a 31-Year Ford veteran to ramp up electric car work
Photo by Andy Wang on Unsplash
SHARE

Desi Ujkashevic, a senior Ford executive who led safety efforts and vehicle engineering, was hired for the car project by Apple, indicating that the iPhone giant is once again trying to ramp up the production of the electric car.

She’s been with Ford since 1991, most recently as the company’s worldwide director of automotive safety engineering. Prior to that, she assisted in the design of interiors, exteriors, chassis, and electrical components for a series of Ford models.

According to Ujkashevic’s LinkedIn profile, the executive worked on Ford’s Escape, Explorer, Fiesta, and Focus models, as well as the Lincoln MKC and Aviator. She also assisted the Dearborn, Michigan-based automaker in the development of new electric vehicles (EV). And Ujkashevic has worked with regulatory issues before, which would be important if Apple is to get a car on the road.

The Cupertino, California-based company declined to comment on the recruitment. Meanwhile, Ford has announced that Ujkashevic has left the company.

Recruiting Ujkashevic hints that, despite several high-profile departures in the previous year, Apple is still working on a self-driving car. Since Doug Field, an executive who departed for Ford last year, led the project’s management team, it has been almost fully replaced.

Related: Kevin Lynch, Apple’s VP of technology assigned to the Apple Car project

Building an electric, self-driving car is considered Apple’s “next big thing” — a new product category that will help the company maintain its sales boom. However, from its inception nearly seven years ago, the project has undergone multiple strategic revisions and personnel changes.

Apple would be competing with Tesla and Lucid Group, as well as traditional manufacturers seeking to introduce electric vehicles if it released a car. Ford has been particularly aggressive in the electric vehicle market recently, with a campaign to electrify America’s best-selling vehicle: the F-150 pickup truck.

As part of the initiative, Apple is also aiming to master autonomous driving, which is an auto industry ultimate aim that tech companies like Alphabet Inc.‘s Waymo are also striving to master.

Apple has struggled to come up with a vision for its car, which has been in the works since roughly 2015. The current goal is to build something totally self, with no steering wheel or pedals. With its vehicle, the company has also wanted to demonstrate safety.

To that aim, the company is working to create better safeguards than Tesla and Waymo now offer. Bloomberg noted last year that this entails incorporating plenty of redundancy — layers of backup systems that kick in to prevent safety and driving-system breakdowns. That component could be linked to Ujkashevic. Jaime Waydo, a Waymo veteran, was appointed as a car safety leader by Apple in 2018, but he left last year.

Ujkashevic is one of the few senior managers on Apple’s car team who has previously worked in the automotive industry, but there are a few others. Ulrich Kranz, a former BMW executive and former CEO of self-driving firm Canoo, was hired by Apple last year. Former Tesla executives Stuart Bowers and Jonathan Sive, who worked on self-driving software at Tesla, Waymo, and BMW, are also collaborating.

Ujkashevic was a high-profile manager at Ford, with his name listed as an executive on the company’s website.


Discover more from GadgetBond

Subscribe to get the latest posts sent to your email.

Topic:Apple CarFord
Leave a Comment

Leave a ReplyCancel reply

Most Popular

Anthropic’s revamped Claude Code desktop app is all about parallel coding workflows

Claude Opus 4.7 is Anthropic’s new powerhouse for serious software work

OpenAI loses three top executives in a single day

Gemini CLI just got subagents and your workflows will never be the same

OpenAI launches GPT-Rosalind to accelerate biopharma research

Also Read
Adobe Firefly AI Assistant

Adobe launches Firefly AI Assistant to handle multi-step creative tasks for you

DJI Osmo Pocket 4 gimbal

DJI Osmo Pocket 4: 1-inch sensor, 4K/240fps, smart tracking

Garmin D2 Mach 2 Pro aviator smartwatch

Garmin launches D2 Mach 2 Pro aviator watch with built-in inReach

Samsung Micro RGB TV R95H

Samsung’s Micro RGB TVs roll out in the US with sizes from 55 to 115 inches

Samsung 46‑foot Onyx cinema LED display

Samsung unveils 14-meter Onyx cinema LED for premium large theaters

Samsung Galaxy Tab A11+ Kids Edition

Galaxy Tab A11+ Kids Edition gives kids their own tablet and parents real control

Adobe illustration

Adobe vs everyone: inside the new creative software war

A person wearing Meta Quest 3 mixed reality headset

Quest 3 and 3S get surprise price hike in the middle of a RAM crunch

Company Info
  • Homepage
  • Support my work
  • Latest stories
  • Company updates
  • GDB Recommends
  • Daily newsletters
  • About us
  • Contact us
  • Write for us
  • Editorial guidelines
Legal
  • Privacy Policy
  • Cookies Policy
  • Terms & Conditions
  • DMCA
  • Disclaimer
  • Accessibility Policy
  • Security Policy
  • Do Not Sell or Share My Personal Information
Socials
Follow US

Disclosure: We love the products we feature and hope you’ll love them too. If you purchase through a link on our site, we may receive compensation at no additional cost to you. Read our ethics statement. Please note that pricing and availability are subject to change.

Copyright © 2026 GadgetBond. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | Do Not Sell/Share My Personal Information.