GadgetBond

  • Latest
  • How-to
  • Tech
    • AI
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Add GadgetBond as a preferred source to see more of our stories on Google.
Font ResizerAa
GadgetBondGadgetBond
  • Latest
  • Tech
  • AI
  • Deals
  • How-to
  • Apps
  • Mobile
  • Gaming
  • Streaming
  • Transportation
Search
  • Latest
  • Deals
  • How-to
  • Tech
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • AI
    • Anthropic
    • ChatGPT
    • ChatGPT Atlas
    • Gemini AI (formerly Bard)
    • Google DeepMind
    • Grok AI
    • Meta AI
    • Microsoft Copilot
    • OpenAI
    • Perplexity
    • xAI
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Follow US
AppleTechTransportation

Apple recruited a 31-Year Ford veteran to ramp up electric car work

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
Follow:
- Editor-in-Chief
May 4, 2022, 1:57 PM EDT
Share
We may get a commission from retail offers. Learn more
Apple recruited a 31-Year Ford veteran to ramp up electric car work
Photo by Andy Wang on Unsplash
SHARE

Desi Ujkashevic, a senior Ford executive who led safety efforts and vehicle engineering, was hired for the car project by Apple, indicating that the iPhone giant is once again trying to ramp up the production of the electric car.

She’s been with Ford since 1991, most recently as the company’s worldwide director of automotive safety engineering. Prior to that, she assisted in the design of interiors, exteriors, chassis, and electrical components for a series of Ford models.

According to Ujkashevic’s LinkedIn profile, the executive worked on Ford’s Escape, Explorer, Fiesta, and Focus models, as well as the Lincoln MKC and Aviator. She also assisted the Dearborn, Michigan-based automaker in the development of new electric vehicles (EV). And Ujkashevic has worked with regulatory issues before, which would be important if Apple is to get a car on the road.

The Cupertino, California-based company declined to comment on the recruitment. Meanwhile, Ford has announced that Ujkashevic has left the company.

Recruiting Ujkashevic hints that, despite several high-profile departures in the previous year, Apple is still working on a self-driving car. Since Doug Field, an executive who departed for Ford last year, led the project’s management team, it has been almost fully replaced.

Related: Kevin Lynch, Apple’s VP of technology assigned to the Apple Car project

Building an electric, self-driving car is considered Apple’s “next big thing” — a new product category that will help the company maintain its sales boom. However, from its inception nearly seven years ago, the project has undergone multiple strategic revisions and personnel changes.

Apple would be competing with Tesla and Lucid Group, as well as traditional manufacturers seeking to introduce electric vehicles if it released a car. Ford has been particularly aggressive in the electric vehicle market recently, with a campaign to electrify America’s best-selling vehicle: the F-150 pickup truck.

As part of the initiative, Apple is also aiming to master autonomous driving, which is an auto industry ultimate aim that tech companies like Alphabet Inc.‘s Waymo are also striving to master.

Apple has struggled to come up with a vision for its car, which has been in the works since roughly 2015. The current goal is to build something totally self, with no steering wheel or pedals. With its vehicle, the company has also wanted to demonstrate safety.

To that aim, the company is working to create better safeguards than Tesla and Waymo now offer. Bloomberg noted last year that this entails incorporating plenty of redundancy — layers of backup systems that kick in to prevent safety and driving-system breakdowns. That component could be linked to Ujkashevic. Jaime Waydo, a Waymo veteran, was appointed as a car safety leader by Apple in 2018, but he left last year.

Ujkashevic is one of the few senior managers on Apple’s car team who has previously worked in the automotive industry, but there are a few others. Ulrich Kranz, a former BMW executive and former CEO of self-driving firm Canoo, was hired by Apple last year. Former Tesla executives Stuart Bowers and Jonathan Sive, who worked on self-driving software at Tesla, Waymo, and BMW, are also collaborating.

Ujkashevic was a high-profile manager at Ford, with his name listed as an executive on the company’s website.


Discover more from GadgetBond

Subscribe to get the latest posts sent to your email.

Topic:Apple CarFord
Leave a Comment

Leave a ReplyCancel reply

Most Popular

How to stream all five seasons of The Boys right now

Claude for Microsoft 365 is now generally available

ASUS’ 12.3-inch ROG Strix XG129C is made to sit under your gaming monitor

OpenAI upgrades its Realtime API with three new voice AI models

Anthropic launches full Claude Platform on AWS with native integration

Also Read
Modern kitchen interior featuring a Samsung Bespoke AI Refrigerator Family Hub in a soft green-themed space. The large white refrigerator has a built-in display panel on the upper door showing abstract artwork. Surrounding the refrigerator are matching pastel green cabinets, a kitchen island with open shelving, and a dark countertop with a gold-tone faucet. Natural light enters through a large window beside the minimalist kitchen setup, highlighting the clean and modern design.

Gemini AI comes to Samsung’s Bespoke AI refrigerator Family Hub screen

Screenshot of the Windows 11 touchpad “Scroll & zoom” settings page in dark mode. The panel shows multiple enabled touchpad options with blue checkmarks, including “Drag two fingers to scroll,” “Automatic scrolling at edge,” “Automatic scrolling with pressure,” “Accelerated scrolling,” and “Pinch to zoom.” A “Single-finger scrolling” option is set to “Right Side.” The interface also includes sliders for “Scroll speed” and “Zoom speed,” along with a dropdown menu for “Scrolling direction” set to “Down motion scrolls up.”

Windows 11 adds custom scroll sliders to Settings

Dark-themed screenshot of the Google Finance Beta interface focused on European markets. The dashboard shows a left sidebar watchlist with major stock indexes and live market values, including the S&P 500, DAX, Nasdaq-100, Nikkei 225, and STOXX Europe 600, each with mini trend charts. In the center, market cards display European indexes such as DAX, FTSE 100, CAC 40, IBEX 35, and STOXX 50 with percentage changes and line graphs. Below, an AI-generated “Europe market summary” explains recent market rebounds driven by technology and banking sectors. On the right, a “Research” panel offers AI-powered financial question prompts and tools like “Deep Search” and “Analyze my watchlist.” A large search bar at the bottom allows users to search for stocks, ETFs, and more.

AI-powered Google Finance launches across Europe now

Illustration comparing Gmail writing suggestions before and after personalization. On the left, under the heading “Today,” a generic email draft to “Alex Liu” uses formal, template-style language with placeholder text. On the right, under “With personalization,” the same draft is rewritten in a more natural and conversational tone with specific influencer campaign details, highlighted text snippets, and a personalized sign-off. Along the right side are three colored labels reading “Personalized tone and style,” “Based on past emails,” and “Based on Drive files,” emphasizing how Gmail uses user context to improve writing suggestions.

Help me write in Gmail gets smarter with personalization

Three smartphone mockups displaying a ChatGPT trusted contact safety feature. The first screen explains how adding a trusted contact can help someone receive support during serious mental health or safety concerns. The second screen shows a form for inviting a trusted contact with fields for name, phone, email, and consent confirmation. The third screen confirms that the invitation was sent and offers an option to send a personal note.

OpenAI adds an emergency-style Trusted Contact option inside ChatGPT settings

Futuristic digital artwork showing a glowing computer face icon inside a translucent glass-like sphere resting on a soft grassy surface. Floating reflective droplets surround the sphere against a dark black background, creating a surreal and minimalist sci-fi atmosphere.

The new Perplexity Mac app ships with Personal Computer

Icon of Apple App Store mobile application on iPhone.

Apple now allows gambling apps on Brazil App Store with license requirements

Apple logo on iPhone 11

Apple’s next chips may come from Intel’s fabs

Company Info
  • Homepage
  • Support my work
  • Latest stories
  • Company updates
  • GDB Recommends
  • Daily newsletters
  • About us
  • Contact us
  • Write for us
  • Editorial guidelines
Legal
  • Privacy Policy
  • Cookies Policy
  • Terms & Conditions
  • DMCA
  • Disclaimer
  • Accessibility Policy
  • Security Policy
  • Do Not Sell or Share My Personal Information
Socials
Follow US

Disclosure: We love the products we feature and hope you’ll love them too. If you purchase through a link on our site, we may receive compensation at no additional cost to you. Read our ethics statement. Please note that pricing and availability are subject to change.

Copyright © 2026 GadgetBond. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | Do Not Sell/Share My Personal Information.