GadgetBond

  • Latest
  • How-to
  • Tech
    • AI
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Add GadgetBond as a preferred source to see more of our stories on Google.
Font ResizerAa
GadgetBondGadgetBond
  • Latest
  • Tech
  • AI
  • Deals
  • How-to
  • Apps
  • Mobile
  • Gaming
  • Streaming
  • Transportation
Search
  • Latest
  • Deals
  • How-to
  • Tech
    • Amazon
    • Apple
    • CES
    • Computing
    • Creators
    • Google
    • Meta
    • Microsoft
    • Mobile
    • Samsung
    • Security
    • Xbox
  • AI
    • Anthropic
    • ChatGPT
    • ChatGPT Atlas
    • Gemini AI (formerly Bard)
    • Google DeepMind
    • Grok AI
    • Meta AI
    • Microsoft Copilot
    • OpenAI
    • Perplexity
    • xAI
  • Transportation
    • Audi
    • BMW
    • Cadillac
    • E-Bike
    • Ferrari
    • Ford
    • Honda Prelude
    • Lamborghini
    • McLaren W1
    • Mercedes
    • Porsche
    • Rivian
    • Tesla
  • Culture
    • Apple TV
    • Disney
    • Gaming
    • Hulu
    • Marvel
    • HBO Max
    • Netflix
    • Paramount
    • SHOWTIME
    • Star Wars
    • Streaming
Follow US
AppleComputingMacTech

Apple ramps up testing of new Macs with M2 chips amid sales slump

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
Follow:
- Editor-in-Chief
Apr 14, 2023, 6:41 PM EDT
Share
We may get a commission from retail offers. Learn more
Apple ramps up testing of new Macs with M2 chips amid sales slump
Apple Michigan Avenue (Illustration by Michael Steeber)
SHARE

Apple is working to release new Mac laptops with processors that match the performance of its current M2 chip, in hopes of turning around declining sales. The company has begun testing the new devices with third-party apps from the App Store, a necessary step before launching any new product.

The new Macs are expected to include a laptop with processor specifications similar to current models but with a larger and higher-resolution display. This is likely to be the 15-inch MacBook Air, which Apple has been planning to introduce this year.

The new laptops will feature a chip with eight main processing cores and 10 graphics cores, similar to the current M2 chip. The CPU will continue to be split between high-performance and efficiency cores, with 8 gigabytes of memory in line with the existing MacBook Air. The new Macs are expected to run on macOS 14, which Apple plans to announce on June 5 at its Worldwide Developers Conference.

The new 15-inch MacBook Air is also expected to have the same screen resolution as the 14-inch high-end MacBook Pro but with slightly less sharpness. This is consistent with Apple’s previous approach to differentiate its consumer and pro-focused laptops.

Apple is also working on an update to the 13-inch Air model, the 24-inch iMac, and the entry-level 13-inch MacBook Pro, as well as its first Mac Pro using the company’s homegrown chips known as Apple Silicon. However, the Mac Pro has faced delays and specification changes.

Apple is also planning to refresh the 14-inch and 16-inch MacBook Pros in the first half of 2024 with higher-end versions of the M3 chip. The M3 chip represents a transition to a 3-nanometer production process from the current 5-nanometer standard, allowing for improved performance and efficiency.

Apple has faced declining Mac sales, with shipments plunging over 40% in the first quarter, according to IDC. The company is counting on new devices to entice shoppers and reverse this trend.

Developer logs have previously provided accurate details surrounding M2 Macs and Mac Pro testing, as well as the names of the company’s first high-end M1 chips. While Apple has declined to comment on these latest developments, it’s clear the company is ramping up efforts to release new and improved Macs in the near future.


Discover more from GadgetBond

Subscribe to get the latest posts sent to your email.

Topic:Apple M2Apple silicon
Leave a Comment

Leave a ReplyCancel reply

Most Popular

OpenAI rolls out ChatGPT for PowerPoint worldwide

How to watch the new Ghost in the Shell anime series

The Windows 11 taskbar is shrinking down and moving around

Xbox initiates massive restructuring: 1,600 roles cut

Beats launches heavy-duty ‘Power Pink’ cords starting at $19

Also Read
Side profile view of an ultra-thin Apple iPhone Air being held between fingers, showcasing its remarkably slim design with visible volume and power buttons along the metallic edge against a clean white background.

Leaker claims iPhone Air 2 will feature a significantly larger battery

Apple logo in Apple Store in Hong Kong

The physics of photography are catching up to the iPhone 18 Pro

Nothing Ear (3a)

Nothing Ear (3a) debuts with built-in audio recording for $99

Nothing Phone (4b)

Nothing officially unveils the Phone (4b) with enhanced Glyph Interface

Windows 11 logo with white Windows icon and ‘Windows 11’ text on a solid blue background.

How Windows 11 uses the cloud to save dead computers

Windows Recovery Environment (WinRE) Troubleshoot screen displaying recovery options, including Point-in-time restore, Reset this PC, Advanced options, and Cloud rebuild. The Cloud rebuild option is highlighted, indicating the feature to reinstall Windows from the cloud, removing all apps, settings, and personal files.

Microsoft adds direct-from-cloud OS recovery to Windows 11

Abstract blue gradient background featuring a centered rounded-square icon with a minimalist blue audio waveform symbol, representing a real-time voice or audio AI interface.

Faster, smarter, still mini: the new GPT-Realtime-2.1

“Guilty Creatures” book cover artwork and Julia Garner’s headshot

Apple TV announces ‘Guilty Creatures’ adaptation with all-star creative team

Company Info
  • Homepage
  • Support my work
  • Latest stories
  • Company updates
  • GDB Recommends
  • Daily newsletters
  • About us
  • Contact us
  • Write for us
  • Editorial guidelines
Legal
  • Privacy Policy
  • Cookies Policy
  • Terms & Conditions
  • DMCA
  • Disclaimer
  • Accessibility Policy
  • Security Policy
  • Do Not Sell or Share My Personal Information
Socials
Follow US

Disclosure: We love the products we feature and hope you’ll love them too. If you purchase through a link on our site, we may receive compensation at no additional cost to you. Read our ethics statement. Please note that pricing and availability are subject to change.

Copyright © 2026 GadgetBond. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | Do Not Sell/Share My Personal Information.