Apple stated on Monday that it would soon increase the prices of using the App Store in many countries, including Japan, South Korea, and many European countries. Starting in October, the price increases will apply to both in-app purchases and apps from the App Store.
This time around, the App Store pricing hike will be applied to various countries, as described in a note sent to developers.
Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all nations that use the euro as their currency, including France, Germany, Italy, Portugal, and Spain, are among the regions that are affected.
There are no details as to why Apple will increase App Store prices in these countries, but it most likely has to do with the local currencies’ decreasing exchange rates versus the USD. For instance, the euro and the dollar are currently equal, which has never happened in the previous 20 years. For the same reason, Apple products are now more expensive in Europe.
Apps and in-app purchases that were previously priced at €0.99 for users in the eurozone will now cost €1.19. A product that currently costs €9.99 will now cost €11.99. Apple informs developers that the new App Store rates will go into effect on October 5, 2022. If developers so choose, they may maintain the subscription costs for existing subscribers.
Apple claims that new local taxes are the reason for the price increase in Vietnam.
Upcoming price and tax changes for apps and in-app purchases
As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.
Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
Apple Inc.
