Amazon has kicked off its 2026 Holiday Beauty Event, bringing two weeks of discounts across makeup, skin care, hair care, fragrance, personal care, men’s grooming, and wellness products. Running through November 1, the event features thousands of deals, with discounts of up to 30% across participating beauty products and rotating flash deals offering savings of up to 40% in selected categories.

The annual event is returning for its sixth year, giving shoppers an opportunity to pick up beauty essentials, premium products, and holiday gift sets ahead of the festive season. Amazon is also rotating its flash deals every 48 hours, with different product categories receiving their own discount windows.

Amazon’s Holiday Beauty Event flash deal schedule

The flash deals cover seven categories, with discounts varying by category and date. Here’s the published schedule for the 2026 event:

• October 19–20: Up to 40% off makeup
• October 21–22: Up to 35% off fragrance
• October 23–24: Up to 40% off health and wellness
• October 25–26: Up to 35% off men’s grooming
• October 27–28: Up to 40% off skin care
• October 29–30: Up to 40% off hair care
• October 31–November 1: Up to 40% off personal care

The discounts represent maximum advertised savings rather than a guarantee that every product in a category will receive the same reduction. Amazon also notes that deals and availability are subject to change.

Beauty deals and holiday gift sets

Beyond the rotating flash deals, Amazon is highlighting discounts on products from brands including COSRX, Olay, Anastasia Beverly Hills, Charlotte Tilbury, Kiehl’s, Sol de Janeiro, and Dyson.

Examples listed in Amazon’s announcement include the medicube Mini Booster Pro Plus Cleansing Device Set at 51% off, the d’alba Piedmont Italian White Truffle First Spray Serum at 31% off, and the Dyson Airwrap i.d. Multi-Styler bundled with Chitosan Serum at 25% off.

Shoppers can also browse hundreds of curated gift sets, including selections from Moroccanoil, Milk Makeup, LANEIGE, and Clarins. These options give the event a broader appeal beyond shoppers replenishing their everyday beauty products.

How to shop Amazon’s Holiday Beauty Event

The event is available through Amazon’s Holiday Beauty Event page, where shoppers can browse participating products and current offers. Since the flash deals rotate every two days, checking the relevant category on its scheduled dates may help shoppers find additional discounts.

Amazon Prime members continue to receive the fast, free shipping benefits included with their membership. However, shoppers should check individual product listings for current prices, availability, and any applicable purchase conditions before ordering.

The event runs through November 1, 2026, although individual deals may change or become unavailable before then. With discounts spread across beauty essentials, premium brands, grooming products, and gift sets, the most worthwhile purchases will depend on the products shoppers actually need and the prices available when they buy.