Google is giving Gemini a much bigger role in your everyday apps.

The company has started rolling out a new wave of Connected Apps for Gemini, bringing a range of third-party services directly into the AI assistant. Instead of jumping between different tabs and apps to complete a task, Gemini can now connect with services for productivity, creative work and everyday activities.

Google says the new integrations are beginning to roll out today, September 23.

The expansion covers a surprisingly broad mix of services. On the productivity side, Gemini can now connect with Airtable, Linear, monday.com, PandaDoc, Wispr AI and Zoho. These integrations are designed for tasks such as managing projects, organizing databases and dictating notes.

Then there is the creative side. Google is adding Adobe, Picsart, Squarespace and Webflow, allowing Gemini to work with tools used for creating visual assets, developing websites and turning ideas into finished creative projects.

The lifestyle category is just as broad. Gemini can connect to Apartments.com for apartment searches, Experian for monitoring credit, Peloton for workout planning and SeatGeek for finding event tickets.

That range is what makes this update more interesting than a simple list of new integrations. Google is essentially trying to make Gemini a place where you can start a task without first deciding which individual app you need.

For example, instead of opening a project-management service first, you could bring the relevant connected app into a Gemini conversation and work from there. The same basic idea applies to creative projects, fitness planning and other tasks supported by the new integrations.

Google says users can connect these apps through Gemini’s settings. Once connected, they can be brought into a conversation using an @ mention or by simply asking Gemini directly.

That last part is particularly important because it makes the integrations feel less like traditional app extensions and more like tools Gemini can call when they’re needed. The user doesn’t necessarily have to think about the underlying app first; Gemini becomes the starting point.

Of course, how useful this becomes will depend heavily on what each individual integration can actually do. Connecting an app to Gemini doesn’t automatically mean every feature of that service is available through the assistant. Google is also rolling the new Connected Apps out gradually, so availability may vary.

Still, the direction is clear. Gemini is moving beyond simply generating text, answering questions and summarizing information. Google wants it to interact with the services people already use and become a more practical layer between users and their apps.

And with the latest additions spanning productivity, creativity and lifestyle services, Gemini is starting to look less like a standalone chatbot and more like a hub for getting things done.