In a recent interview at the Code Conference in Orange County, California, X Corp. CEO Linda Yaccarino shared promising insights about the company’s financial trajectory. Yaccarino, who assumed her role in June after a turbulent period under Elon Musk’s ownership, stated that X (formerly Twitter) is on the verge of achieving profitability, with expectations of turning a profit in early 2024.
Yaccarino’s leadership has been marked by the challenge of revitalizing X’s advertising business, which underwent significant upheaval following Musk’s acquisition of the platform late last year. Musk made swift changes, including massive job cuts, alterations to verification processes, and loosening content moderation policies.
Related / Twitter/X CEO Linda Yaccarino’s struggles in an unsettling interview
During the interview with CNBC reporter Julia Boorstin, Yaccarino faced tough questions about X’s user and engagement metrics. Boorstin highlighted data indicating a decline in X downloads and engagement and pressed Yaccarino on these concerning trends, including inquiries about daily active users.
In response, Yaccarino acknowledged that X boasts more than 540 million global users but shifted the conversation away from specific statistics, emphasizing the platform’s broader vision. At one point, she even remarked, “I’m not sure you’re even asking me the right questions.”
Boorstin also inquired about recent job cuts affecting X employees focused on election integrity and security threats, an area Yaccarino has stressed as vital for the platform. Yaccarino reassured that X takes these issues seriously and claimed that the team responsible for addressing them is “robust and growing.”
Musk had previously tweeted about a 60% decline in X’s U.S. advertising revenue, though he did not specify the time frame for this decrease. Despite some brands, such as Mondelez International and Eli Lilly, returning to the platform, ad buyers have remained cautious due to the platform’s ongoing turbulence.
However, Yaccarino conveyed a more optimistic outlook, mentioning that approximately 1,500 advertisers have already returned to the platform.
Notably, Yaccarino’s interview followed Yoel Roth, Twitter’s former head of trust and safety, who expressed concerns about the platform’s safety for advertisers, stating that they would require evidence of progress that Twitter may struggle to provide.
When asked to respond to Roth’s comments, Yaccarino highlighted that she and Roth were not acquainted and suggested that the version of Twitter he worked for no longer exists.
The interview also delved into Yaccarino’s relationship with Musk, who retains control over X’s product and engineering teams. Responding to speculation that she is a “CEO in name only,” Yaccarino replied with a simple “Not nice,” while asserting that she and Musk have maintained a collaborative and supportive relationship.
In a light-hearted moment, Yaccarino quipped, “Who wouldn’t want Elon Musk sitting by their side running product?” drawing laughter from the audience.
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