Shubham Sawarkar
Editor’s Note: This article has been fully updated to reflect the current pricing for Twitter Blue as of August 3rd, 2023, now known as X Blue. The original content of the article remains unchanged, with the exception of the X branding and pricing structure. Furthermore, Twitter has undergone a rebranding and is now referred to as X.
According to a recent report by The Information, X Blue is expected to relaunch with two distinct pricing tiers, depending on the subscription method. The premium subscription will be priced at $11 per month if purchased through Twitter’s iOS app, or $7 per month if purchased directly from Twitter’s website (now $8/month). This price discrepancy appears to be a strategic measure aimed at avoiding the 30% fee imposed by Apple on in-app transactions.
Originally introduced in early November 2022 at a cost of $7.99 per month on iOS, the rollout of X Blue’s premium subscription was temporarily suspended due to misuse of one of its signature features—providing access to Twitter’s highly coveted blue verified checkmark. This misuse involved fraudulent attempts to impersonate various companies and celebrities.
The decision to adopt a two-tiered pricing structure follows recent public criticism by X’s new CEO, Elon Musk, directed at Apple’s “hidden 30% tax.” Furthermore, allegations were made that Apple had significantly reduced advertising on Twitter and posed threats to Twitter’s app store presence, while also making demands related to content moderation. Subsequently, Musk partially retracted his statements after holding a meeting with Apple’s CEO, Tim Cook, citing a “misunderstanding.”
Despite these developments, Twitter will continue to adhere to Apple’s anti-steering restrictions, which place limitations on how developers can direct users to their websites for enrolling in services. Apple has made some adjustments to its anti-steering policies in recent times, yet they continue to pose challenges for developers who prefer not to pay the commission imposed by the iPhone maker.
The report from The Information does not provide specific details regarding the pricing of X Blue on Android devices, where Google similarly charges a 30% commission on in-app sales.
Blue pricing
| Country | iOS Pricing (Monthly) | Web Pricing (Monthly) | Android Pricing (Monthly) | iOS Pricing (Yearly) | Web Pricing (Yearly) | Android Pricing (Yearly) |
|---|---|---|---|---|---|---|
| United States | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| UK | £11.00 | £9.60 | £11.00 | £114.99 | £100.80 | £114.99 |
| Canada | $15.00 | $10.00 | $15.00 | $154.99 | $105.00 | $154.99 |
| Australia | $19.00 | $13.00 | $19.00 | $194.99 | $135.00 | $194.99 |
| New Zealand | $19.00 | $13.00 | $19.00 | $194.99 | $135.00 | $194.99 |
| Japan | ¥1,380 | ¥980 | ¥1,380 | ¥14,300 | ¥10,280 | ¥14,300 |
| Brazil | R$60.00 | R$42.00 | R$60.00 | R$629.00 | R$440.00 | R$629.00 |
| Indonesia | Rp165,000 | Rp120,000 | Rp165,000 | Rp1,719,000 | Rp1,250,000 | Rp1,719,000 |
| India | ₹900.00 | ₹650.00 | ₹900.00 | ₹9,400.00 | ₹6,800.00 | ₹9,400.00 |
| Saudi Arabia | SAR42.00 | SAR30.00 | SAR42.00 | SAR434.99 | SAR315.00 | SAR434.99 |
| France | €11.00 | €9.60 | €11.00 | €114.99 | €100.80 | €114.99 |
| Germany | €11.00 | €9.52 | €11.00 | €114.99 | €99.96 | €114.99 |
| Spain | €11.00 | €9.68 | €11.00 | €114.99 | €101.64 | €114.99 |
| Italy | €11.00 | €9.76 | €11.00 | €114.99 | €102.48 | €114.99 |
| Portugal | €11.00 | €9.84 | €11.00 | €114.99 | €103.32 | €114.99 |
| Netherlands | €11.00 | €9.68 | €11.00 | €114.99 | €101.64 | €114.99 |
| Poland | 49.00 zł | 44.28 zł | 49.00 zł | 514.99 zł | 461.24 zł | 514.99 zł |
| Ireland | €11.00 | €9.84 | €11.00 | €114.99 | €103.32 | €114.99 |
| Belgium | €11.00 | €9.68 | €11.00 | €114.99 | €101.64 | €114.99 |
| Sweden | 115.00 kr | 103.75 kr | 115.00 kr | 1,200.00 kr | 1,087.50 kr | 1,200.00 kr |
| Romania | RON51.00 | RON44.03 | RON51.00 | RON529.99 | RON464.10 | RON529.99 |
| Czech Republic | 249.00 Kč | 216.59 Kč | 249.00 Kč | 2,550.00 Kč | 2,262.70 Kč | 2,550.00 Kč |
| Finland | €11.00 | €9.92 | €11.00 | €114.99 | €104.16 | €114.99 |
| Denmark | 77.00 kr. | 70.00 kr. | 77.00 kr. | 800.00 kr. | 737.50 kr. | 800.00 kr. |
| Greece | €11.00 | €9.92 | €11.00 | €114.99 | €104.16 | €114.99 |
| Austria | €11.00 | €9.60 | €11.00 | €114.99 | €100.80 | €114.99 |
| Hungary | 4,000.00 Ft | 3,619.50 Ft | 4,000.00 Ft | 41,490.00 Ft | 38,100.00 Ft | 41,490.00 Ft |
| Bulgaria | lev20.00 | lev18.00 | lev20.00 | lev209.99 | lev185.99 | lev209.99 |
| Lithuania | €11.00 | €9.68 | €11.00 | €114.99 | €101.64 | €114.99 |
| Slovakia | €11.00 | €9.60 | €11.00 | €114.99 | €100.80 | €114.99 |
| Latvia | €11.00 | €9.68 | €11.00 | €114.99 | €101.64 | €114.99 |
| Slovenia | €11.00 | €9.76 | €11.00 | €114.99 | €102.48 | €114.99 |
| Estonia | €11.00 | €9.60 | €11.00 | €114.99 | €100.80 | €114.99 |
| Croatia | €11.00 | €10.00 | €11.00 | €114.99 | €105.00 | €114.99 |
| Luxembourg | €11.00 | €9.28 | €11.00 | €114.99 | €97.44 | €114.99 |
| Malta | €11.00 | €9.44 | €11.00 | €114.99 | €99.12 | €114.99 |
| Cyprus | €11.00 | €9.52 | €11.00 | €114.99 | €99.96 | €114.99 |
| Turkey | ₺209.00 | ₺177.00 | ₺209.00 | ₺2,199.00 | ₺1,852.59 | ₺2,199.00 |
| Mexico | $200.00 | $145.00 | $200.00 | $2,100.00 | $1,520.00 | $2,100.00 |
| Thailand | ฿380.00 | ฿275.00 | ฿380.00 | ฿4,000.00 | ฿2,900.00 | ฿4,000.00 |
| Philippines | ₱600.00 | ₱440.00 | ₱600.00 | ₱6,300.00 | ₱4,600.00 | ₱6,300.00 |
| South Africa | R200.00 | R144.99 | R200.00 | R2,099.00 | R1,519.00 | R2,099.00 |
| Argentina | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| South Korea | ₩14,300 | ₩10,400 | ₩14,300 | ₩150,000 | ₩109,000 | ₩150,000 |
| Egypt | £339.00 | £244.99 | £339.00 | £3,500.00 | £2,549.00 | £3,500.00 |
| Nigeria | ₦5,000.00 | ₦3,650.00 | ₦5,000.00 | ₦52,900.00 | ₦38,500.00 | ₦52,900.00 |
| Malaysia | RM50.00 | RM35.00 | RM50.00 | RM519.90 | RM369.00 | RM519.90 |
| Colombia | $52,900.00 | $38,500.00 | $52,900.00 | $554,900.00 | $404,900.00 | $554,900.00 |
| Chile | $8,900 | $6,500 | $8,900 | $92,990 | $67,990 | $92,990 |
| Singapore | $15.00 | $11.00 | $15.00 | $154.98 | $112.98 | $154.98 |
| United Arab Emirates (UAE) | dh40.00 | dh29.00 | dh40.00 | dh419.99 | dh309.00 | dh419.99 |
| Ukraine | $11.00 | $8.00 | грн.406.00 | $114.99 | $84.00 | грн.4,245.00 |
| Kenya | $11.00 | $8.00 | Ksh1,419.00 | $114.99 | $84.00 | Ksh14,830.00 |
| Israel | ₪40.00 | ₪29.00 | ₪40.00 | ₪419.00 | ₪300.00 | ₪419.00 |
| Dominican Republic | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Switzerland | CHF10.00 | CHF7.00 | CHF10.00 | CHF105.00 | CHF73.00 | CHF105.00 |
| Iceland | $11.00 | $8.00 | €11.00 | $114.99 | $84.00 | €114.99 |
| Norway | 115.00 kr | 83.00 kr | 115.00 kr | 1,200.00 kr | 870.00 kr | 1,200.00 kr |
| Afghanistan | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Albania | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Algeria | $11.00 | $8.00 | din1,495.00 | $114.99 | $84.00 | din15,628.00 |
| Angola | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Anguilla | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Antigua and Barbuda | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Armenia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Aruba | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Azerbaijan | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Bahamas | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Bahrain | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Bangladesh | N/A | ৳850.00 | ৳1,150.00 | N/A | ৳8,900.00 | ৳12,100.00 |
| Barbados | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Belarus | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Belize | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Benin | $11.00 | $8.00 | €11.00 | $114.99 | $84.00 | €114.99 |
| Bermuda | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Bhutan | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Bolivia | $11.00 | $8.00 | Bs76.00 | $114.99 | $84.00 | Bs792.00 |
| Bosnia and Herzegovina | €11.00 | €8.00 | $11.00 | €114.99 | €84.00 | $114.99 |
| Botswana | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| British Virgin Islands | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Brunei | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Burkina Faso | $11.00 | $8.00 | €11.00 | $114.99 | $84.00 | €114.99 |
| Cambodia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Cameroon | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Cape Verde | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Cayman Islands | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Central African Republic | N/A | €8.00 | €11.00 | N/A | €84.00 | €114.99 |
| Chad | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Comoros | N/A | $8.00 | $11.00 | N/A | $84.00 | $114.99 |
| Congo, Democratic Republic of the (Kinshasa) | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Congo, Republic of the (Brazzaville) | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Costa Rica | $11.00 | $8.00 | ₡6,000 | $114.99 | $84.00 | ₡62,750 |
| Cote D’Ivoire | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Djibouti | N/A | $8.00 | $11.00 | N/A | $84.00 | $114.99 |
| Dominica | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Ecuador | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| El Salvador | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Equatorial Guinea | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Eritrea | N/A | $8.00 | $11.00 | N/A | $84.00 | $114.99 |
| Fiji | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Gabon | $11.00 | $8.00 | €11.00 | $114.99 | $84.00 | €114.99 |
| Gambia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Georgia | $11.00 | $8.00 | GEL29.00 | $114.99 | $84.00 | GEL297.00 |
| Ghana | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Grenada | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Guatemala | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Guinea-Bissau | $11.00 | $8.00 | €11.00 | $114.99 | $84.00 | €114.99 |
| Guyana | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Haiti | N/A | $8.00 | $11.00 | N/A | $84.00 | $114.99 |
| Honduras | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Hong Kong | $86.00 | $63.00 | $86.00 | $900.00 | $660.00 | $900.00 |
| Iraq | $11.00 | $8.00 | din16,000 | $114.99 | $84.00 | din167,100 |
| Jamaica | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Jordan | $11.00 | $8.00 | din8.000 | $114.99 | $84.00 | din82.000 |
| Kazakhstan | ₸5,000.00 | ₸3,650.00 | ₸5,000.00 | ₸52,490.00 | ₸38,490.00 | ₸52,490.00 |
| Kosovo | €11.00 | €8.00 | N/A | €114.99 | €84.00 | N/A |
| Kuwait | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Kyrgyzstan | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Laos | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Lebanon | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Liberia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Libya | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Liechtenstein | N/A | CHF7.00 | CHF10.00 | N/A | CHF73.00 | CHF105.00 |
| Macau | $11.00 | $8.00 | MOP89.00 | $114.99 | $84.00 | MOP929.00 |
| Madagascar | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Malawi | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Maldives | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Mali | $11.00 | $8.00 | €11.00 | $114.99 | $84.00 | €114.99 |
| Mauritania | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Mauritius | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Micronesia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Moldova | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Mongolia | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Montenegro | €11.00 | €8.00 | N/A | €114.99 | €84.00 | N/A |
| Montserrat | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Morocco | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Mozambique | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Myanmar | $11.00 | $8.00 | K23,090 | $114.99 | $84.00 | K240,500 |
| Namibia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Nauru | $11.00 | $8.00 | N/A | $114.99 | $84.00 | $114.99 |
| Nepal | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Nicaragua | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Niger | $11.00 | $8.00 | €11.00 | $114.99 | $84.00 | €114.99 |
| North Macedonia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Oman | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Pakistan | Rs3,100 | Rs2,250 | Rs3,100 | Rs32,500 | Rs23,700 | Rs32,500 |
| Palau | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Panama | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Papua New Guinea | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Paraguay | $11.00 | $8.00 | 80,000Gs. | $114.99 | $84.00 | 826,000Gs. |
| Peru | S/.42.00 | S/.30.00 | S/.42.00 | S/.439.00 | S/.319.00 | S/.439.00 |
| Qatar | Rial40.00 | Rial29.00 | Rial40.00 | Rial419.00 | Rial304.99 | Rial419.00 |
| Rwanda | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Samoa | N/A | $8.00 | $11.00 | N/A | $84.00 | $114.99 |
| San Marino | N/A | €8.00 | €11.00 | N/A | €84.00 | €114.99 |
| São Tomé and Príncipe | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Senegal | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Serbia | €11.00 | €8.00 | €11.00 | €114.99 | €84.00 | €114.99 |
| Seychelles | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Sierra Leone | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Solomon Islands | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Sri Lanka | $11.00 | $8.00 | Rs3,740.00 | $114.99 | $84.00 | Rs39,080.00 |
| St. Kitts and Nevis | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| St. Lucia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| St. Vincent and the Grenadines | $11.00 | $8.00 | N/A | $114.99 | $84.00 | N/A |
| Suriname | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Taiwan | $335.00 | $245.00 | $335.00 | $3,500.00 | $2,550.00 | $3,500.00 |
| Tajikistan | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Tanzania | TSh25,900 | TSh18,900 | TSh25,900 | TSh269,000 | TSh196,900 | TSh269,000 |
| Togo | N/A | €8.00 | €11.00 | N/A | €84.00 | €114.99 |
| Tonga | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Trinidad and Tobago | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Tunisia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Turkmenistan | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Turks and Caicos Islands | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Uganda | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Uruguay | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Uzbekistan | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Vanuatu | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Vatican City | N/A | €8.00 | €11.00 | N/A | €84.00 | €114.99 |
| Venezuela | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Vietnam | 259,000 ₫ | 189,000 ₫ | 259,000 ₫ | 2,699,000 ₫ | 1,990,000 ₫ | 2,699,000 ₫ |
| Yemen | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Zambia | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
| Zimbabwe | $11.00 | $8.00 | $11.00 | $114.99 | $84.00 | $114.99 |
