Twitter Blue is a subscription service that provides users with benefits such as configurable app icons for their device’s home screen and fun color themes for their Twitter app, as well as dedicated subscription customer support. The Twitter Blue subscription was first launched in Australia and Canada in June 2021, and it is now available in the United States and New Zealand across iOS, Android, and Web, with prices starting at US $2.99 or NZD 4.49 per month in the United States and New Zealand, and CAD $3.49 or AUD $4.49 per month in Canada and Australia.

Twitter Blue subscription gives you access to exclusive app icons and colorful themes (only for iOS), Bookmark Folders, and Custom Navigation (only for iOS), all of which help you organize the Tweets you’ve saved by allowing you to manage content so you can find it easily and efficiently when you need it. Also, Twitter Blue subscribers can Undo Tweet, which gives you up to 30 seconds to click “Undo” before posting a tweet, comment, or thread to your Twitter timeline. Twitter Blue now has Reader Mode, which provides an excellent reading experience.

When they visit many of their favorite news sites available in the US from Twitter, such as The Washington Post, L.A. Times, USA TODAY, The Atlantic, Reuters, The Daily Beast, Rolling Stone, BuzzFeed, Insider, and The Hollywood Reporter, Twitter Blue members will enjoy a fast-loading, ad-free (Twitter formerly called it Scroll) reading experience.

Subscribers may simply browse the most-shared articles in their network in the last 24 hours, allowing them to know what’s relevant in their community right away. This provides subscribers with a new and additional way to stay up to date on Twitter.

Twitter also stated that subscribers will have early access to in-house testing features that will be used in the future. Subscribers can also use Longer Video Uploads (only for iOS) to submit videos up to 10-minutes long (as opposed to the standard 2 minutes for non-subscribers) and Pinned Conversations to pin their favorite conversations to the top of their DMs (only for Web).