In a surprise homecoming for Apple TV+’s flagship comedy, cameras are rolling on the fourth season of Ted Lasso in Jason Sudeikis’s native Kansas City. The news broke on July 21, 2025, when Apple CEO Tim Cook took to X to share a behind‑the‑scenes snapshot of the cast enjoying a local diner booth—and, of course, some famous Kansas City barbecue—alongside the caption: “From biscuits to BBQ: Ted Lasso Season 4 kicks off production in Kansas City!”

After wrapping season 3 in March 2023—which many fans mistook as a fitting finale—Ted Lasso enters an unexpected fourth act. That two‑year hiatus only deepened anticipation, and now the story makes its most dramatic shift yet: leaving the streets of London for the streets of Kansas City. Here, Ted Lasso will trade a men’s Premier League locker room for the sidelines of a second‑division women’s football squad, charting fresh territory for the eternally optimistic coach.

Kansas City locals have turned out in force, lining the famed Country Club Plaza to catch glimpses of stars Hannah Waddingham, Juno Temple, and Jeremy Swift between takes. Film crews have transformed familiar storefronts—Potbelly Sandwich Shop became “Dazzle Me Moi,” and a corner Johnny Was boutique donned a new signage—while a batch of lucky fans snapped photos outside Gates Bar‑B‑Q, where the cast fueled up on burnt ends between scenes.

Local outlet KCTV5 reports that Apple TV’s production footprint spans several iconic KC spots, from Main Street diners to uptown alleys, spotlighting the city’s Midwestern charm before the shoot shifts back across the pond.

While Ted Lasso himself remains center stage—Jason Sudeikis confirmed the new installment was underway back in March—they’re not merely reprising the old playbook. Brett Goldstein (Roy Kent), Brendan Hunt (Coach Beard), and Sarah Niles (Dr. Sharon Fieldstone) are all expected to return, but they’ll find themselves in unfamiliar locker rooms. At least one original regular, Phil Dunster (Jamie Tartt), won’t be a series regular this time around due to scheduling conflicts, though insider sources hint at a cameo.

Joining the roster are newcomers like Tanya Reynolds, Jude Mack, and Grant Feely, the latter stepping into the role of Henry, Ted’s now‑tween son—replacing Gus Turner in the part. According to People, these fresh faces will help steer season 4 into uncharted narrative zones, from locker room politics to cross‑continental family drama.

When word of season 4 first circulated, some wondered if the show’s heart and humor could survive another round. Hannah Waddingham—whose Rebecca Welton seemed to get a fitting send‑off—struck a surprisingly visceral chord in Variety when she likened reviving the series to “exhuming the corpse of a beloved dog that had been buried,” admitting she was “thrilled that it’s been exhumed” so fans and cast alike could see “where Rebecca had gone.” It’s an indelible image, one that underscores both the risks and rewards of bringing beloved characters back into the light.

Production is expected to swing between Kansas City and London through late 2025, although Apple has yet to announce a fall or winter 2026 release window. Given the show’s award‑winning pedigree and tight‑knit fanbase, however, anticipation is sky‑high. Industry insiders predict that season 4 could be the series’ most ambitious chapter yet—with expanded themes of leadership, identity, and community—while continuing the blend of heartwarming humor that made Lasso a cultural touchstone.