Sony’s strategy to make games accessible everywhere

Jun 1, 2023, 4:00 PM UTC
3 mins read
Sony's strategy to make games accessible everywhere
(Image Credit: Sony Group Corporation)

As the gaming industry experiences a potentially seismic shift with Microsoft‘s plans to acquire Activision Blizzard, Sony is also making significant moves to solidify its position. The Japanese tech giant recently unveiled its business strategy for its gaming division, outlining its vision for PlayStation through 2025. With a clear emphasis on games, Sony aims to captivate a wider audience by enhancing accessibility across various platforms.

Related: Cloud gaming faces challenges, says Sony CEO Kenichiro Yoshida

Central to Sony’s strategy is the commitment to releasing two or more major games each year. This ambitious goal reflects the company’s understanding of the importance of compelling content in driving engagement and expanding its user base. By consistently delivering high-quality games, Sony aims to maintain its position as a leading player in the industry.

Recognizing the growing influence of PC and mobile gaming, Sony also plans to make its games more accessible to these platforms. Expanding beyond the traditional console market, this approach acknowledges the evolving gaming landscape and the need to cater to a broader range of players. By breaking down barriers and enabling gamers to enjoy PlayStation titles on multiple devices, Sony aims to increase its reach and appeal to a wider audience.

To achieve its growth objectives, Sony has established three pillars as the foundation of its strategy. The first pillar revolves around console growth through sales. With supply chain challenges mostly resolved, Sony has witnessed unprecedented sales figures for its PlayStation consoles. This success provides a solid base for the company to build upon, leveraging its existing user base while attracting new customers.

The second pillar focuses on expanding Sony’s portfolio through its first-party gaming studios. By investing heavily in new intellectual property, Sony aims to create captivating experiences that resonate with players and drive further growth. Building on the success of iconic titles like The Last of Us, which was recently adapted into a highly acclaimed HBO show, Sony recognizes the potential of its IP beyond gaming. By exploring opportunities in the realm of TV shows and movies, the company seeks to tap into additional revenue streams and maximize the value of its intellectual property.

The third pillar emphasizes collaboration across the Sony Group to leverage its IP effectively. By synergizing its video games and streaming programs, Sony aims to create a cohesive ecosystem that enhances the overall entertainment experience for consumers. This approach stands in contrast to Microsoft’s focus on the Play Anywhere ecosystem, as Sony aims to integrate its IP across various media platforms and channels.

Related: Xbox Game Pass vs. Buying Games Individually: Which is Better?

While Microsoft’s potential acquisition of Activision Blizzard might disrupt the industry, Sony remains undeterred in its pursuit of gaming excellence. With a strong emphasis on games, accessibility, and synergy, Sony’s strategy positions it well to continue captivating audiences and driving growth. By combining innovation, investment in IP, and strategic collaborations, Sony aims to shape the future of gaming and entertainment, solidifying its position as a key player in the industry.

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