Through new “Dynamic Stories,” selected partners (mentioned below) can now publish premium content for the Snapchat community. “Dynamic Stories” is a new Discover format that uses a partner’s RSS feed to create Stories automatically from content that a Publisher is already publishing on the web.
This feature may be found in the Discover feed, which updates in real-time. Early access to “Dynamic Stories” is available to the following partners:
- US: Axios, Bloomberg, BuzzFeed, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, The Wall Street Journal, The Washington Post, TMZ, Tom’s Guide, Vice
- UK: British Vogue, GQ UK, PinkNews, The Independent, The Mirror
- France: Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France
- India: GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now, Vogue India
According to the Snapchat test result, The Washington Post reached over 1.1 million Snapchatters in the first week of the horrific war in Ukraine with its credible, timely coverage of the crisis. Foot Mercato has also grown quickly in France, with over 100,000 unique monthly viewers and close to 10,000 subscribers.
Source: Snap Inc.