Snapchat Business launches its first Snap Focus AR Certification
(Source: Snapchat)
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Snapchat Business launches its first Snap Focus AR Certification

1 min read

Snapchat Business has announced the launch of its first Snap Focus AR certification, a new Augmented Reality approach for Advertisers. According to the company, this five-part learning program provides hands-on instruction and real-life examples to help you develop a better understanding of how AR can help you achieve your business and marketing goals.

This new certification includes practice-based instruction and case studies for marketers, media planners, buyers, and strategists to show you exactly how to use augmented reality to promote interaction with your audience.

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“Our newest Snap Focus certification starts with AR basics, where you’ll learn the background and history of this technology that has become a must-have marketing utility. Then, we’ll walk you through how to get started, build and scale lenses, and measure your results.”

Snapchat Business launches its first Snap Focus AR Certification
(Source: Snapchat)

This certification includes:

  • Introduction to AR for Business — Learn the background and history of Augmented Reality, how it accelerates business and marketing today, and how Snap AR is a leader in the space.
  • AR for Every Objective — Discover why AR is an essential, evergreen tool for customer engagement, how to get started, and how to choose a format that drives Snapchatters to interact with your brand and take action.
  • Amplify Lenses with Paid Media — Learn how AR fits into your big picture strategy and get hands-on practice in buying the best Lens placement or distribution for your campaign goals, so you can drive reach and engagement.
  • Measure and Optimize AR Campaigns — Get confident with tracking metrics with Ads Manager reporting, A/B testing, and key optimization levers to boost the performance of your AR campaigns.
  • Create Lenses at Scale — Build an AR lens experience from scratch, from a template, or by working with an approved Lens Creator or Partner to bring your campaign to life.

Shubham Sawarkar

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