Shopify partnership with Pinterest to boost sales globally through social commerce presence. With that Pinterest integration is now available in Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. That means over 1.7 million Shopify merchants now bring their products on Pinterest.
Pinterest is also introducing Multi-feed Catalog support, new functionality that allows businesses to conveniently upload their products to multiple product feeds within the same Pinterest Business account. Shopify merchants and any retailer with a Pinterest business account can now add up to 20 product feeds to their account, each of which indicates unique local data such as currency, language, and product availability.
Also, Multi-feed support for Catalogs allows retailers to connect with consumers all over the world more effectively, allowing them to upload a particular feed for each market in which they sell goods as well as feeds for various advertisement campaigns such as prospecting and retargeting.
“Pinterest is an inspiring place to shop and we’re excited to expand our partnership with Shopify to help merchants in 27 more countries grow their shopping presence on Pinterest globally. Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision-making journey and full of purchase intent. With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.” – Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest.
“Discoverability is top of mind for Shopify merchants—and social commerce has been a driving factor in helping independent businesses build meaningful audiences, particularly throughout this last year when we saw installs of our social commerce channels grow 76%,” said Lola Oyelayo-Pearson, Director of UX, Channels and Financial Services at Shopify. “Expanding the Pinterest channel globally will mean that the more than 1.7 million merchants using Shopify can tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.”