Samsung is expanding the art side of its smart TV business with a new partnership that could bring works from some of the world’s most recognizable artists into living rooms around the world.

Samsung Art Store has partnered with Artists Rights Society (ARS), a U.S.-based organization that handles intellectual property and licensing for visual artists and their estates. ARS represents more than 120,000 painters, sculptors, photographers and illustrators, including estates associated with artists such as Salvador Dalí, Henri Matisse, Frida Kahlo, Georgia O’Keeffe and Mark Rothko.

The partnership is starting with American artist LeRoy Neiman. Samsung says 33 works from Neiman are now available through the Samsung Art Store, marking the first time his work has been offered on the platform.

Neiman, who died in 2012, became known for his colorful and energetic paintings depicting sports, celebrities and other spectacles. His work includes scenes inspired by championship boxing, the Olympic Games, jazz clubs and casinos, making the collection a particularly natural fit for a television platform built around large, vivid displays.

Samsung says the new relationship with ARS gives its curatorial team a direct way to work with artists and estates represented by the organization. That could significantly expand the range of artwork available through the Art Store over time.

“For nearly 40 years, our job at ARS has been to help artists encounter new audiences through licensing agreements that reflect the times and respect their practices,” Katarina Feder, ARS’s vice president and director of business development, said in Samsung’s announcement.

The licensing side of the partnership is also important. ARS says that rightsholders are compensated when their protected artwork is used through the Art Store, giving artists and estates a formal role as their work moves from traditional galleries and museums onto digital displays.

Samsung has been steadily turning its TVs into something more than screens for movies and television. The company’s Art Store already offers more than 5,000 works from museums, galleries, photographers and contemporary artists.

The service is particularly associated with The Frame and The Frame Pro, which are designed to resemble framed artwork when they are not being used as conventional televisions. Samsung has also expanded Art Store support across more of its 2026 TV lineup, including select Micro RGB, Neo QLED and Micro LED models. The company’s flagship OLED S95H is also the first Samsung OLED TV to receive Samsung Art Store support.

That broader availability makes the ARS partnership more significant than a simple new art collection. Samsung is effectively using its television platform as a digital distribution channel for licensed artwork, giving artists and estates another way to reach people outside traditional exhibition spaces.

The first 33-piece LeRoy Neiman collection is available now on select Samsung Art TVs, The Frame and The Frame Pro. Samsung says additional collections created through the ARS partnership will arrive in the coming months.

For Samsung, the strategy also gives its increasingly display-focused TV lineup another reason to live on the wall even when nobody is watching television. Instead of leaving a large black rectangle in the room, compatible TVs can switch into an art display and become part of the room’s décor.

Access to the full Samsung Art Store catalog requires a subscription priced at $4.99 per month, plus applicable taxes and fees, according to Samsung’s current U.S. terms. Samsung also offers some free artwork and allows users to display their own photos on supported TVs.

With ARS now directly connected to the Samsung Art Store, the company has opened the door to a much larger pool of artists and estates. Neiman is only the first collection, and Samsung says more will follow.