Samsung is giving movie fans a new reason to leave their TV on even when nothing is playing. The company has partnered with A24 to bring iconic movie stills to the Samsung Art Store, marking the service’s first-ever cinematic collection.

The new collection, announced September 28, features 38 stills from acclaimed A24 films. Rather than displaying traditional paintings, photography, or museum artwork, supported Samsung Art TVs can now turn into a kind of cinematic gallery, letting subscribers revisit memorable frames from A24 movies at home.

The collection includes imagery from films such as Midsommar and I Saw the TV Glow, while Samsung also highlights A24 titles including Everything Everywhere All at Once, Moonlight, and Past Lives.

That makes the partnership an interesting shift for the Art Store. Samsung has traditionally positioned the service around fine art, photography, and collaborations with cultural institutions. Its catalog now includes more than 5,000 artworks from over 800 artists, with previous partnerships involving institutions such as The Metropolitan Museum of Art, MoMA, and the Musée d’Orsay.

“Images transport viewers back into the acclaimed films they love so dearly,” said Kyle Menges, Samsung’s Director of Business Development, describing the idea behind the new collection.

The movie stills are designed for the same Art TV experience that Samsung has been building around The Frame and The Frame Pro. Both TVs are designed to resemble conventional picture frames when displaying artwork, while Samsung has been expanding Art Store support to additional television lines.

In 2026, Samsung brought the Art Store to select Micro RGB and Neo QLED models, as well as select OLED TVs for the first time. The flagship S95H OLED is among the supported models, alongside The Frame and The Frame Pro.

The Art Store itself requires a paid subscription. In the U.S., Samsung lists the service at $4.99 per month, plus applicable taxes and fees, although pricing, supported TVs, and available collections can vary by country and region.

There is something particularly fitting about A24 being the studio Samsung chose for its first cinematic collection. A24’s movies are often recognizable not just for their stories but for individual compositions, color palettes, characters, and scenes that lend themselves surprisingly well to being viewed as standalone images. Now, instead of watching those moments move across a screen, Samsung wants you to hang them on the wall.