Samsung, the world’s biggest electronics company, has opened a virtual store in Decentraland to increase its virtual presence, the virtual store in Decentraland called ‘Samsung 837X.’ The 837X virtual store is named after the flagship Samsung store in New York, according to a Samsung recent report, and it will be open for a short time starting today.

From its outside to its high-tech inside, the Samsung 837 building will be virtually accessible. Furthermore, after completing missions, the company will award NFT badges and wearables, and the experience will climax in a mixed reality live dance party.

Badge owners will be entered into a competition to win one of three limited-supply Decentraland avatar wearable collections as part of the 837X NFT badge campaign.

The Samsung metaverse consists of three areas:

• Connectivity Theater: The theater will showcase Samsung’s news from the CES stage and allow guests to learn more about the powerful experiences that come from seamless connectivity and customized solutions powered by Samsung technology.
• Sustainability Forest: Samsung recently announced a partnership with climate solutions platform, veritree, to manage the planting of two million trees by the first quarter of 2022. The Sustainability Forest is a spectacular portal where guests can embark on a journey through millions of trees – and even have a mythic encounter.
• Customization Stage: To celebrate the debut of 837X, guests are invited to our first-ever metaverse mixed reality live dance party hosted by brilliant producer, DJ and Vibraphonist, Gamma Vibes, from the physical Samsung 837 location. 837X NFT badge holders will be entered into a raffle to win one of three limited-supply wearable collections from Epic to Mythic levels for their Decentraland avatar to sports. Winners will be announced at 8:37 PM ET on January 7, 2022, to kick off the memorable metaverse performance.

“At Samsung 837X, we’re excited to tell our connectivity, sustainability and customization stories in a novel way, in a one-of-a-kind space,” said Michelle Crossan-Matos, Senior Vice President of Corporate Marketing and Communications at Samsung Electronics America. “The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”

Given the recent popularity of NFTs, Samsung Electronics believes that something is required to allow these digital artworks to be viewed. Samsung’s latest lineup of MICRO LEDs, Neo QLED screens, and Lifestyle TVs with “cutting-edge personalization options.”

Samsung’s 2022 Smart TVs are stated as “Coming with a new Smart Hub” towards the end of the announcement.

Furthermore, future Samsung smart TVs will include an integrated platform for exploring, purchasing, and selling NFTs. It will be the first TV with an NFT explorer and market, according to the electronics giant.

“There has never been a greater need for a solution to today’s fragmented viewing and buying landscape due to the rise of NFTs. Samsung is introducing the world’s first TV-screen-based NFT explorer and marketplace aggregator in 2022, a platform that allows you to browse, purchase, and display your favourite art all in one place,”

There was no other information on the NFT app, such as which TV models would be compatible with it or which partners will be involved in the initiative. The announcement appears to have been made before all of the details were ironed out.

Apart from the Smart Hub services, 2022 Smart TVs will be compatible with accessories such as an Auto-Rotating Wall Mount and Stand, which would allow customers to rotate their screens vertically. This mode will enable third-party apps like TikTok and YouTube in addition to Samsung’s own lifestyle features like Ambient Mode+ and Art Mode.

The Samsung Gaming Hub, which is powered by Tizen, will be the most prominent feature of the new gaming TVs. This service will allow game streaming services to stream their game collections straight to televisions.

Gaming Hub, which will be accessible from Samsung’s main navigation menu, will be released later in 2022. Samsung Next, a division of the multinational conglomerate, is heavily investing in and integrating NFT and metaverse initiatives into its products.

Samsung isn’t the only major corporation to embrace NFT research. Coca-Cola entered NFTs in July 2021 for charity objectives. Nike purchased RTFKT, an NFT collectibles brand, in December 2021, and Adidas gained $23 million with their first Ethereum NFT drop not long after.

Last year, digital art collections and digital collectible NFT sales accounted for 91% of all NFT sales. A growing number of NFT and metaverse-based businesses are seeking large sums of money to fund their NFT projects.

After its premiere in Decentraland, Samsung plans to take 837X on the road to other metaverse platforms.