Folks, it’s that magical time of year again. A time of sacred ritual, deep reflection, and trampling a stranger in the electronics aisle for a 70-inch TV that won’t fit in your car. It’s Black Friday, the high holiday of capitalism, where we celebrate the things we have by feverishly acquiring… more things.

But this year, the simulation has truly glitched.

Nothing—the London-based tech cult founded by hype-maestro Carl Pei—is having a Black Friday sale.

Yes, Nothing. The brand was built on the philosophy of less. The company that positions itself as the minimalist, transparent antidote to a world of noisy, cluttered tech. The people who literally named their company “Nothing” to give journalists, parents, and confused partners a permanent, rolling aneurysm.

“What did you buy for Black Friday, honey?” “Nothing.” “Oh, that’s responsible of you.” “No, I mean… I bought Nothing.” (Cue divorce proceedings)

For years, Nothing has been the tech equivalent of a Zen koan, asking us to ponder, “Is a phone really a phone if it has fewer features but more flashing lights?” They are the ghost in the machine, Apple‘s weird, see-through cousin who shows up to family reunions wearing avant-garde Swedish fashion and talking about “the purity of the dot-matrix font.”

And now, this bastion of intentionality, this temple of “making tech fun again” (by making it look like a prop from a 1980s sci-fi B-movie), is participating in the most maximalist, consumerist, something event of the year.

It’s like finding out your yoga instructor secretly loves monster truck rallies. It’s beautiful, it’s chaotic, and we are so, so here for it.

So, what “somethings” are in the void?

We’ve peered into the minimalist abyss, and it turns out it’s full of discount codes. The irony is so thick you could cut it with a transparent, flawlessly designed, red-accented box cutter.

Here is the tangible something you can pull from the nothingness:

• The (future?) Phone (3) for $639 (was $799): That’s a whole $160 off a device so new it might just be a collective fever dream. For this price, you get the signature transparent back, more Glyph lights than a small airport runway, and the divine right to look impossibly smug while you ignore notifications. It’s the perfect tool for tracking your Uber’s arrival with a futuristic pulse of light, ensuring you never have to actually look at your screen like some kind of peasant.
• Headphone (1) for $239 (was $299): The originals. The ones that look like they were designed by a ghost who really loves industrial design. Perfect for listening to… I don’t know… minimalist German techno? Or just the sweet, sweet sound of your own superiority for not buying AirPods.
• CMF Headphone Pro for $79 (was $99): “CMF,” for the uninitiated, stands for “Colour, Material, Finish,” which is the most Nothing way of saying “it’s not just black and white.” For $79, you get to feel like a Berlin DJ while you’re folding laundry. Available in Light Green, Light Grey, and Dark Grey, these are perfect for drowning out relatives asking why you spent money on ‘Nothing.’
• A veritable buffet of ‘Ears’ (down to $59): You want Ear (a)? Ear (open)? Ear (just plain Ear)? They’ve got them all, in a veritable rainbow of minimalist-approved hues (Black, White, Yellow, and Void). At this price, you can finally afford to be that person who wears one of each, achieving a level of fashion asymmetry that terrifies and confuses onlookers.
• CMF Buds 2a for $29 (was $49): This is a $29 impulse buy. It’s the tech equivalent of a chocolate bar at the checkout. You’re basically losing money if you don’t buy them.
• Smartwatches starting at $49 (down from $69): Now you can track your steps, your heart rate, and the precise moment your bank account rings the alarm—all for 20 bucks less.

Buying “Nothing” on Black Friday is the ultimate ironic consumerist statement. It’s a chef’s kiss to the absurdity of it all.

You’re not just buying a phone; you’re buying into a narrative. You are purchasing a concept. You are spending money to acquire the very thing that defines itself by its absence.

This is the only sale where you can walk away with a bag full of beautifully designed gadgets and finally, truthfully, tell your friends and family that you got Nothing for Christmas. And this time, you can mean it.

Grab these deals before they fade back into the ether. Because while we’re not sure what the sound of one hand clapping is, it’s probably the sound of Carl Pei counting his money.

Hurry, before Nothing runs out.

Disclaimer: Prices and promotions mentioned in this article are accurate at the time of writing and are subject to change based on the retailers’ discretion. Please verify the current offer before making a purchase.