Microsoft’s Bing search engine goes full-AI with GPT-4 model

1 min read
Microsoft's Bing Search Engine Goes Full-AI with GPT-4 Model
(Image Credit: Microsoft)

Microsoft announced that its Bing search engine is now powered by the latest GPT-4 model, which was developed by its partner, OpenAI. The switch to GPT-4 took place quietly five weeks ago and has since enhanced Bing’s search capabilities by providing more accurate and efficient search results.

The partnership between Microsoft and OpenAI aims to improve Bing’s AI-enhanced lookup capabilities, making it a pseudo-gatekeeper to the rest of the internet’s information. Bing and Google’s Bard are looking to have generative AI systems that automatically summarize and display information without leaving the branded search page. This feature is expected to provide users with a more streamlined and personalized search experience.


With the integration of GPT-4, Bing can now deliver more in-depth and relevant search results to users. GPT-4 is known for its impressive natural language processing capabilities, which enable it to understand and interpret human language with a high degree of accuracy. This means that Bing can now better understand user queries and provide more meaningful and contextually relevant search results.

Microsoft’s decision to use GPT-4 underscores its commitment to providing the best possible search experience for its users. The company has been investing heavily in AI research and development, and this latest move is yet another example of its dedication to staying at the forefront of the industry.

Users who are curious about the capabilities of GPT-4 can sign up for the Bing Preview waitlist to give it a try. By doing so, they can experience firsthand the algorithmically-dictated reality that Microsoft envisions for the future of search.