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AMDEntertainmentGamingMicrosoftTech

Next-gen Xbox is coming with AMD hardware and no store restrictions

Microsoft is building a next-gen Xbox with AMD silicon, AI integration, and support for third-party stores like Steam, Battle.net, and Epic Games.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
I’m a tech enthusiast who loves exploring gadgets, trends, and innovations. With certifications in CISCO Routing & Switching and Windows Server Administration, I bring a sharp...
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Jun 18, 2025, 6:32 AM EDT
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Upside view showing the vent of the Xbox Series X console.
Photo by Billy Freeman / Unsplash
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Microsoft’s commitment to the console business shows no signs of waning. Despite the rise of cloud gaming and PC platforms, Xbox president Sarah Bond has reiterated that there will be at least one more generation of Xbox hardware—and this time, it’s shaping up to be both familiar and refreshingly open in design. In a brief video announcement, Bond confirmed that AMD will once again power Xbox silicon, continuing a partnership that stretches back through the Xbox Series X/S era. But the more intriguing part of her message is how Microsoft is positioning the next Xbox: not as a device locked under your TV or confined to a single storefront, but rather as part of a broader, device-spanning ecosystem.

The core of the announcement is a multi-year strategic partnership with AMD to co-engineer silicon “across a portfolio of devices — including our next-generation Xbox consoles in your living room and in your hands.” That echoes the collaboration on Xbox Series X/S chips but hints at even deeper integration: higher performance GPUs, CPUs tuned for modern workloads, and dedicated blocks for AI tasks. Bond specifically mentions “advancing the state of art in gaming silicon to deliver the next generation of graphics innovation; to unlock a deeper level of visual quality; and immersive gameplay and player experiences enhanced with the power of AI,” all while preserving backward compatibility. This suggests Microsoft and AMD are planning for specialized accelerators—perhaps for upscaling, procedural content, or AI-driven NPC behaviors—alongside raw performance improvements.

Artificial intelligence isn’t just a buzzword here; Bond’s statement and leaks from prior years both point to Microsoft embedding AI/ML capabilities in the Xbox ecosystem. From smarter in-game agents to dynamic content generation, the next-gen Xbox hardware will likely expose APIs or hardware blocks to accelerate these workloads. Given Microsoft’s broader AI investments (e.g., Copilot on Windows and Azure AI services), developers may tap cloud-based models or on-device inference to enrich gameplay, potentially blurring lines between offline and connected experiences.

Bond’s wording—“in your living room and in your hands”—points to handheld devices as first-class citizens, not just afterthoughts. The recently announced Xbox Ally handhelds (in collaboration with ASUS) run a full-screen Xbox interface atop Windows on AMD hardware, enabling access to PC stores like Steam and Epic alongside Xbox content. By leveraging the AMD partnership, Microsoft could develop its own handheld or co-develop reference designs that balance power and portability, ensuring consistency in performance and compatibility. And since Xbox Cloud Gaming is also part of this co-engineering effort, the hardware may be optimized for seamless switching between local play and cloud-streamed sessions, making device transitions smoother.

One of the most talked-about lines is Bond’s assurance that the Xbox experience won’t be “locked to a single store or tied to one device.” On handheld Windows devices like the Xbox Ally, this already translates to integrating Steam, GOG, Battle.net, Epic Games Store, and more under a unified Xbox-like interface. For the next-gen console, it raises fascinating possibilities: a TV-centric box that runs a tailored Windows environment, allowing first-party Xbox Store titles alongside PC storefront offerings. Microsoft has publicly expressed openness to hosting third-party PC stores in its Windows Store framework; now, this may extend to console-like hardware. The mechanics—revenue sharing, UI integration, controller support—remain to be ironed out, but the statement signals a philosophical shift: treating Xbox as a platform rather than a walled garden.

Bond’s nod to working “closely with the Windows team to ensure that Windows is the number one platform for gaming” fuels speculation that the next Xbox may run a Windows-based OS, stripped of non-essential components to optimize console use. This approach mirrors the Xbox Ally handhelds, which use Windows as the foundation but present a streamlined Xbox interface. A Windows-derived console OS could simplify cross-development: developers optimize for a known AMD-based spec, and their titles can target both Xbox consoles and Windows PCs more easily. That said, Microsoft would likely carve out or sandbox console-specific APIs to maintain stability and security, while still leveraging Windows’ broad driver support and ecosystem.

Maintaining compatibility with the entire existing Xbox library remains a priority, according to Bond’s full statement. This reassures long-time Xbox owners that their game collections remain relevant. For developers, this continuity means Xbox Series X/S titles—and potentially some older Xbox One or even 360 games—will run on next-gen hardware, likely via emulation or native modes depending on architecture. The AMD partnership and potential Windows-based architecture must therefore support legacy execution environments, possibly via virtualization or compatibility layers fine-tuned by Microsoft’s teams.

A more unified hardware base across console, handheld, and PC could simplify development: instead of juggling wildly varying PC specs, studios optimize for a defined AMD platform with known performance tiers. At the same time, embracing multiple storefronts raises challenges: ensuring achievements, cross-save, multiplayer matchmaking, and anti-cheat operate smoothly across different distribution channels. Microsoft’s investment in Xbox services (e.g., Xbox Live infrastructure, Game Pass back end) may extend to integrate with third-party stores, or perhaps require developers to implement additional hooks to tie into Xbox ecosystem features even when a game is purchased elsewhere.

Expect a two- to three-year runway before full reveal and launch. During this period, Microsoft and AMD will refine chip designs, likely tapping AMD’s latest CPU and GPU architectures plus bespoke AI accelerators. We’ll probably see developer kits arrive earlier to ensure game libraries are ready at launch. Meanwhile, the ecosystem will evolve: more cross-store integrations on Windows PCs and handhelds, deeper AI tools for developers, and perhaps new subscription bundles uniting PC and console offerings. Microsoft’s periodic showcases (like Xbox Developer Direct events) will likely share incremental updates—keep an eye on official channels and reputable outlets for hands-on previews and technical deep dives.

For players, this vision promises flexibility: a single ecosystem where you can play your favorite Xbox games on a living-room console, pick up a handheld for on-the-go sessions, switch to a Windows PC and still access your library, and even explore titles from other storefronts—all under a cohesive Xbox-branded experience. Backward compatibility protects past purchases, while cloud features enable playing without powerful hardware. However, it hinges on Microsoft executing well: seamless UI across devices, robust performance, and fair store policies. Gamers can look forward to improved graphics, AI-driven experiences, and a more open, interconnected gaming world—but will rightly watch closely to see how these lofty promises translate into real products in the coming years.


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