Microsoft has elevated its search engine game with the release of a new version of Bing, powered by an upgraded version of AI technology that underpins the popular chatbot, ChatGPT. The company has introduced AI-enhanced features for its Edge browser, promising an all-new experience for web browsing and online information retrieval. During the launch event, Microsoft CEO Satya Nadella stated, “It’s a new day in search,” and emphasized that AI can deliver information more efficiently and quickly compared to conventional methods.
The new Bing demonstrates the integration of AI technology through various configurations, such as traditional search results with AI annotations and direct communication with the Bing chatbot via a chat interface similar to ChatGPT. Microsoft has called this advanced AI model the “Prometheus Model,” which they claim is more powerful than GPT 3.5 and better equipped to provide up-to-date information and annotated answers to search queries.
The new Bing is now available for a limited preview on desktop, however, access is restricted, with only a select number of preset queries available, and a waitlist for full access in the future. Along with the new Bing, Microsoft is also launching two new AI-enhanced features for the Edge browser, including “chat” and “compose.” The “chat” feature enables users to summarize the content of a webpage or document and ask questions, while “compose” acts as a writing assistant, helping users generate text for emails, social media posts, and more.
This development in Microsoft’s search engine comes at a time of intense AI activity from both Microsoft and its rival, Google. The launch of ChatGPT last November sparked widespread interest in AI text generation, leading to Microsoft’s close partnership with OpenAI and the integration of this technology across its suite of office software. In response, Google has launched its own AI chatbot, Bard, in a bid to keep pace with Microsoft’s advancements.
However, the bigger question for both companies remains – are AI chatbots a viable replacement for traditional search methods? The potential for AI to present false information as fact is a well-documented issue, and with chatbots generating more attention to this problem, it is crucial for both Microsoft and Google to ensure the AI systems they release are reliable and trustworthy.
In their presentation, Microsoft acknowledged the need to guard against biases and prevent AI chatbots from generating dangerous or hateful content. The company stated that it has been working hard to address these risks, and the new Bing is a testament to its commitment to delivering a safe and efficient search engine powered by AI.
Photo Gallery
Microsoft Chairman and CEO Satya Nadella at Microsoft headquarters in Redmond, Washington. (Photo by Dan DeLong/Source: Microsoft) 
Microsoft Corporate Vice President & Consumer Chief Marketing Officer Yusuf Mehdi at Microsoft headquarters in Redmond, Washington. (Photo by Dan DeLong/Source: Microsoft) 
Microsoft Chief Financial Officer Amy Hood, Vice Chair and President Brad Smith, and CEO of Advertising and Web Services Mikhail Parakhin. (Photo by Dan DeLong/Source: Microsoft) 
Microsoft Chief Technology Officer Kevin Scott, OpenAI CEO Sam Altman and Microsoft Executive Vice President Scott Guthrie, Cloud + AI Group, at Microsoft headquarters in Redmond, Washington. (Photo by Dan DeLong/Source: Microsoft) 
Natasha Crampton, chief responsible AI officer; Sarah Bird, responsible AI lead, Azure AI; and Microsoft Vice Chair and President Brad Smith discuss responsible AI at Microsoft headquarters in Redmond. (Photo by Dan DeLong/Source: Microsoft) 
The new Bing offers an interactive chat experience. This query shows someone asking if an IKEA couch will fit in the back of their car. (Image Credit: Microsoft) 
The new Bing offers an interactive chat experience. This query shows someone asking for music festival ideas. (Image Credit: Microsoft) 
The new Bing offers an interactive chat experience. This query shows someone asking for help planning an anniversary trip. (Image Credit: Microsoft) 
Microsoft’s updated Edge browser has new AI capabilities, a new look and two new functionalities: chat and compose. With the Edge Sidebar, you can use chat to ask for a summary of key takeaways from a lengthy financial report. (Image Credit: Microsoft) 
Microsoft’s updated Edge browser has new AI capabilities, a new look and two new functionalities: chat and compose. You can also ask Edge to help you compose content, such as a LinkedIn post. (Image Credit: Microsoft)
