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Microsoft wants OEMs to include a physical Copilot key on AI PCs

The battle for AI PC supremacy is on between Intel, Qualcomm and others. But first, they need to satisfy Microsoft's Copilot key requirement.

By
Shubham Sawarkar
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ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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Mar 27, 2024, 8:39 AM EDT
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Microsoft wants OEMs to include a physical Copilot key on AI PCs
Image: Microsoft
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The era of AI-powered personal computers is upon us, but there’s an important gatekeeper: Microsoft’s Copilot key. As major chip manufacturers like Intel, Qualcomm, and AMD race to bring AI capabilities to Windows PCs, Intel has shed light on Microsoft’s strict requirements for what constitutes an official “AI PC.” And one of the essential criteria is the inclusion of a dedicated physical key for Microsoft’s Copilot AI assistant.

For months, tech giants have been touting the imminent arrival of “AI PCs” – systems designed from the ground up to harness the power of artificial intelligence and enable new AI-driven features and experiences. Intel, Microsoft, Qualcomm, and AMD have all championed this concept, promising a new generation of computers that will redefine how we interact with and utilize our devices.

While the finer points of Microsoft’s AI PC strategy remain under wraps, Intel has provided a glimpse into the software giant’s vision. According to Todd Lewellen, head of Intel’s PC ecosystem, Microsoft wants its OEM (original equipment manufacturer) partners to deliver a combination of hardware and software that meets specific criteria.

This includes equipping systems with a Neural Processing Unit (NPU) – a specialized processor designed to accelerate AI workloads – as well as the latest CPUs and GPUs. Perhaps most crucially, Microsoft is mandating that AI PCs provide access to its Copilot AI assistant and include a dedicated “Copilot key” on the keyboard.

AI PC requirements
AI PC requirements. (Image: Intel)

This Copilot key requirement has already created confusion and disparities in the market. Some recently launched laptops, like the ASUS ROG Zephyrus G16 (GU605), have shipped with Intel’s new Core Ultra chips and integrated NPUs – but without the Copilot key. While Intel considers these systems to be AI PCs, they don’t meet Microsoft’s strict definition.

“Our joint aligned definition, Intel and Microsoft, we’ve aligned on Core Ultra, Copilot, and Copilot key,” Lewellen explains. “From an Intel perspective our AI PC has Core Ultra and it has an integrated NPU because it is unlocking all kinds of new capabilities and functions in the AI space. We have great alignment with Microsoft, but there are going to be some systems out there that may not have the physical key on it but it does have our integrated NPU.”

Both Intel and Microsoft are hoping that OEMs will eventually adopt the Copilot key, though the incentives for doing so remain unclear. Microsoft has already branded its latest Surface Pro 10 and Surface Laptop 6 devices as “AI PCs” for businesses, but whether there will be additional branding or marketing support for third-party OEMs is uncertain.

Beyond the hardware requirements, Intel is also expanding its AI PC acceleration program, launched in October 2023. This initiative aims to engage software developers in creating AI-powered applications and experiences for these new systems. Intel will host events and provide development kits to help developers integrate AI models and tools into their software.

One of the key goals is to drive the adoption of Intel’s NPU hardware, which currently has limited software support. Microsoft’s Windows Studio Effects, which blurs backgrounds and maintains eye contact during video calls, is one of the few applications currently leveraging these AI acceleration capabilities.

Intel’s push to build an ecosystem around its AI PCs is part of a larger race against competitors like Qualcomm. The latter is set to launch a new wave of Snapdragon X Elite laptops powered by Arm-based processors, promising significant performance gains for Windows on Arm devices.

Even Google has joined the fray, releasing an optimized version of its Chrome browser for Windows on Arm this week – a move that could drastically improve the experience for Qualcomm-powered laptops.


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