Meta, formerly known as Facebook, has announced its plans to integrate artificial intelligence (AI) into its social media apps WhatsApp, Instagram, and Facebook Messenger. This move is in line with the trend in the tech industry, with big players like Microsoft and Google investing heavily in AI to create AI models for consumers that can help make their lives easier.

In a Facebook post, Meta CEO Mark Zuckerberg revealed that the company is creating a new top-level product group focused on generative AI to accelerate its efforts in this field. The long-term goal is to develop “AI personas” that can assist people in a variety of ways.

In the short term, Meta will be building creative and expressive AI tools for its apps, such as AI chatbots for WhatsApp and Messenger, as well as AI-powered Instagram filters and ad formats. The AI team at Meta will be led by Ahmad Al-Dahle, a machine learning and AI executive who reports directly to Meta Chief Product Officer Chris Cox, indicating that the company is serious about integrating AI into its products and services.

This move towards AI integration is not surprising, given that AI can help enhance the user experience on social media platforms by providing personalized recommendations and improving customer service. Additionally, Meta’s recent launch of its paid subscription service, Meta Verified, which allows users to verify their accounts and receive a blue badge for authenticity, is aimed at increasing security and authenticity across the platform.