Meta is expanding its Muse AI agent beyond personal tasks and into the day-to-day operations of small businesses, giving owners a way to hand off everything from analyzing sales data to planning marketing campaigns.

Announced September 29, Muse for Small Business is designed to work with the software small businesses already use rather than forcing owners to adopt another standalone system. Meta says businesses can give Muse a goal, such as finding new customers or helping run the business, and let the agent coordinate the work across connected services.

The expansion comes just weeks after Meta introduced Muse as a personal AI agent capable of taking action on a user’s behalf. Unlike a conventional chatbot that simply responds to prompts, Muse can work through multi-step tasks, use connected services and continue working in the background. Meta is now applying that same agentic approach to business operations.

For small-business owners, the appeal is pretty straightforward: there are usually plenty of jobs to do, but not enough hours in the day. Meta says businesses told the company they were “short on hours, not ideas,” which became part of the motivation behind Muse for Small Business.

Muse can connect to a growing collection of business tools, including Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom. It can also connect to Facebook Pages, Instagram professional accounts and Meta ad accounts.

That means Muse can work with a business’s existing context, including its products, brand voice, customer questions, storefront, financial information and other operational data. Meta says the agent can start working with that context after the relevant accounts and services are connected.

The company highlights several examples of what businesses can ask Muse to do. It can analyze sales, advertising campaigns and social performance and turn that information into a growth plan. It can review information across email, calendars and other sources to identify what needs attention. It can analyze advertising and content performance, look at trends and prepare a campaign. It can also review financial performance and flag expenses that appear unusual.

Muse isn’t limited to simply waiting for instructions, either. Meta says the agent can proactively flag emails that need a response and prepare first drafts, while an Ideas tab provides additional suggestions for ways to put Muse to work.

There is still a human checkpoint for actions that could directly affect a business. Meta says nothing will be published, sent or spent without the owner’s approval. That applies to activities such as publishing content, sending messages or spending money, giving business owners a final say before Muse takes those actions.

The move also shows where Meta sees AI agents fitting into its growing business ecosystem. The company has already introduced Meta Business Agent for customer-facing interactions on platforms including WhatsApp, Messenger and Instagram, while Muse is aimed at taking on broader tasks behind the scenes.

Meta says Muse for Small Business is free for most of what users need, with subscription plans available for people who want more. The company also says it plans to add more connectors and skills in the coming months, expanding the range of business work Muse can handle.

For small businesses, that could make AI agents considerably more interesting than another chatbot window. Instead of asking AI how to do something and then doing the work yourself, the idea behind Muse is to give it the goal, connect the tools and let it handle the tedious parts — while keeping the owner in control of the actions that actually matter.