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Johnson & Johnson baby talcum powder will be discontinued globally in 2023 due to cancer-causing material

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Johnson & Johnson baby talcum powder will be discontinued globally in 2023 due to cancer-causing material
(Image Credit: USA TODAY/via YouTube)

Johnson & Johnson, a leading US pharmaceutical company, announced on Thursday that it will stop selling its controversial baby talcum powder globally starting in 2023.

Two years after J&J stopped selling its products in the USA and Canada, the company announced that it would stop doing so abroad. The company also announced that it would switch from talc-based baby powder to cornstarch-based baby powder.

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“As part of a worldwide portfolio assessment, we have made the commercial decision to transition to an all cornstarch-based baby powder portfolio. As a result of this transition, talc-based J&J Baby Powder will be discontinued globally in 2023,” read the company’s statement.

J&J talcum powders, particularly baby powders, have been the source of controversy for a long time. Consumers and survivors have filed more than 38,000 complaints, some of which claim they suffered harm as a result of using the product. According to several of the cases, the powder contained asbestos, a material known to be cancer-causing.

Despite the halting of sales, the pharmaceutical giant stated in its statement that its product was safe.

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“Our position on the safety of our cosmetic talc remains unchanged. We stand firmly behind the decades of independent scientific analysis by medical experts around the world that confirms talc-based J&J Baby Powder is safe, does not contain asbestos, and does not cause cancer.”

According to internal memos that were shared within the company, J&J was previously revealed to be aware of the negative impacts of its product, according to a Reuters investigation. But it doubled its revenues by focusing on the market for overweight and African American women.

The legal loopholes

Furthermore, J&J applied a strategy known as the “Texas two-step” in February of this year to get a stay on the complaints in an effort to avoid lengthy legal battles. According to reports, J&J changes brought their baby powder to a newly created subsidiary called LTL Management.

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The above-mentioned corporation succeeded to get the court’s approval for its bankruptcy case. It is important to remember that individual lawsuits are suspended in bankruptcy situations, therefore J&J was able to avoid the legal system by taking advantage of a loophole.

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