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Google Lens on iOS now works like Android’s Circle to Search

iPhone users can now search anything on their screen instantly with Google Lens in Chrome and the Google app.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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- Editor-in-Chief
Feb 20, 2025, 12:56 PM EST
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Illustration of Google Lens being used to learn about objects, like soup in a bowl or a record player using the Circle to Search feature on iPhone.
Image: Google
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Google is once again reimagining the way we interact with our mobile devices. This time, the tech giant is bringing an exciting search enhancement to iPhones—a feature reminiscent of Android’s popular Circle to Search. Now, iPhone users can leverage Google Lens within both the Google app and the Chrome browser to highlight and search anything on their screen, opening up a world of possibilities at their fingertips.

Imagine scrolling through your favorite social media feed or browsing a news article, and suddenly a product, a plant, or even an intriguing piece of text catches your eye. With Google’s new Lens gestures, you can simply highlight the item on your screen—whether it’s text, an image, or even a video—and launch a search without the hassle of taking a screenshot or opening another tab. This intuitive approach to search is designed to streamline the process, making it as natural as drawing a circle or tapping on your screen.

Previously, Android users enjoyed a similar experience through the Circle to Search feature, which allowed them to perform searches from virtually anywhere on their phone. While this functionality has been a hit among Android enthusiasts, iPhone users were left without such a fluid interaction—until now.

How it works on iOS

The new Lens gestures for iPhone users are accessible via the three-dot menu in both the Google app and the Chrome browser. Once you select “Search Screen with Google Lens,” the app invites you to use “any gesture that feels natural” to highlight the content you want to know more about. Whether you’re curious about the origins of a landmark, need to quickly define a word, or want to shop for a product that caught your eye, Google Lens is ready to help.

The image shows a user performing a touch gesture in the iOS Chrome app to select and search for a sculpture that's depicted in a blog post. Search results appear to identify the sculpture, and the user adds the question "what inspired this" to get an AI Overview response.
Image: Google

In addition, Google has announced that a dedicated Lens icon will soon appear in the address bar of these apps, providing even quicker access to this powerful feature. This small yet significant design tweak underscores Google’s commitment to making advanced search capabilities readily available to users.

Image showing a user performing a touch gesture in the iOS Google app to select & search an image of a bar depicted on a blog post. Search results appear to identify the venue.
Image: Google

The Lens feature isn’t just about identifying objects and text—it’s also a gateway to a more comprehensive search experience powered by artificial intelligence. As users engage with Lens, they might sometimes encounter AI-generated summaries known as AI Overviews. These overviews offer concise, context-rich snippets of information that precede the traditional search results, potentially speeding up the process of finding the answers you need.

However, this integration of AI isn’t without its critics. Some users have expressed frustration over the inability to disable the AI Overviews, preferring instead a more straightforward list of search results. While workarounds exist, it remains to be seen whether these solutions will seamlessly integrate with the new Lens gestures.

One of the most significant aspects of this update is how it narrows the gap between the Android and iOS experiences. Android’s Circle to Search has long been a favorite among users for its versatility—it works across the entire device, not just within specific apps. While the iOS version of Google Lens gestures is currently limited to the Google app and Chrome browser, the move marks a critical step towards a more unified search experience across different operating systems.

For the everyday user, this update could be a game changer. The ability to seamlessly search anything on your screen without interrupting your browsing experience means that information is always just a gesture away. Whether you’re a student researching on the go, a professional needing quick data, or simply curious about the world around you, this feature is designed to keep you informed with minimal effort.


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