Instagram has announced the release of an in-app scheduling tool for all professional accounts in its app. The new tool enables businesses and creators to schedule posts ahead of time without the need for third-party apps or Creator Studio.
Social media managers and creators have long relied on third-party tools to schedule Instagram posts, so the new scheduling tool can almost certainly change the game. The official launch comes after the social network began testing the scheduling tool with a small group of users a few weeks ago.
Businesses and creators will be able to schedule posts, reels, and carousels directly in the app up to 75 days in advance with the new tool.
After you’ve created a post, go to Advanced settings to access the scheduling tool. Then, a new Schedule this post toggle will appear. After you’ve chosen the new option, you’ll be able to set the time and date for the post to go live. You must then return to the Instagram post flow and select schedule.
Scheduled posts will be visible to creators and businesses in the Scheduled Content section of the hamburger menu. You can also reschedule content in this section if necessary.
It’s important to note that anyone can upgrade to a professional account by going to their account settings.
