It looks like Google is sticking with its mid-August rhythm this year, too. According to recent leaks, the Pixel 10 lineup will be unveiled at a Made by Google event on August 13, 2025, with those eagerly awaiting an upgrade able to pick up devices in stores exactly one week later, on August 20. This matches earlier whispers from insiders like leaker Arsène Lupin (@MysteryLupin), who first mentioned the August 13 date, a familiar mid-August slot that harks back to last year’s Pixel 9 launch.

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If you’ve been following Google’s rhythm over the past few years, mid-August has become the sweet spot for Pixel launches. The Pixel 9 series was unveiled on August 13, 2024, and, interestingly, the Pixel 8 generation shifted to an October release in 2023 only to bounce back to August in 2024. By keeping the Pixel 10 event on August 13, Google appears to be reaffirming that mid-summer cadence, perhaps aiming to keep Apple and Samsung from dominating the late-summer headlines. And for those who caught last year’s Superfan preview events, you’ll remember Google even teased select fans in June, fueling rumors of an earlier reveal that didn’t pan out.

Four phones, one fold, and a watch

This year, we’re looking at a quartet of new phones: the standard Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. That’s right—Google is once again tossing a foldable into the mix, aiming to compete with Samsung’s Galaxy Z Fold series in the high-end market. Rumor has it that Google will also use the same event to introduce the Pixel Watch 4, rounding out the hardware showcase with a fresh take on its wearable game. Pre-orders for the phones are said to open the very day of the announcement—August 13—while shipments and in-store availability kick off on August 20, giving curious buyers less than a week between reveal and shelf date.

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What we know so far

Leaked CAD renders and hands-on snaps suggest the base Pixel 10 won’t stray far from the Pixel 9’s aesthetic, though it will finally add a third camera lens—a telephoto—bringing it to parity with the Pro models in terms of camera count. Of course, these mid-tier models typically make a few compromises to keep costs in check. Early chatter indicates the Pixel 10 will down-spec its telephoto sensor or perhaps use a smaller aperture compared to its Pro siblings, so while you’ll get more focal length, you might sacrifice some low-light prowess or dynamic range. For Pixel purists, that trade-off might be worth it if it means having telephoto capability at a lower price point. On the Pro side, both the Pixel 10 Pro and Pro XL appear to hold onto last year’s camera modules almost unchanged, instead banking on Google’s improved Tensor G5 chip to drive AI-powered image enhancements.

Speaking of the Tensor G5, this in-house chip is arguably the star of the show for Pixel fans who’ve grown accustomed to Google’s AI-centric features. Reports indicate that Google has shifted to a TSMC production node for the G5, promising better thermals and a modest bump in performance compared to the Samsung-built Tensor G4 found in the Pixel 9 series. Early leaks even hint at a 5nm fabrication process—though we won’t know the full specs until Google spills the beans—suggesting Google is serious about squeezing more efficiency and raw horsepower out of its custom silicon. Rumors also say that the Pixel 10 Pro Fold will ship with a beefy 16GB of LPDDR5X RAM to handle multitasking on that larger, foldable panel, along with storage options topping out at 512GB or 1TB for power users. That should give buyers plenty of headroom for heavy apps, AI tools, and large video files.

No Made by Google event is complete without a smartwatch cameo. The Pixel Watch 4 is supposedly thicker than last year’s model, hinting at a bigger battery to keep its new features humming throughout the day. Rumors indicate Google has overhauled the charging puck (perhaps to shave minutes off the juice-up time) and added a couple of extra buttons along the side for customizable shortcuts—ideal for fitness buffs who want one-tap telemetry or sleep-tracking logs. Most notably, the Pixel Watch 4 is expected to debut Google’s Gemini AI assistant on wearables, meaning you could soon say, “Hey Google, what’s my sleep score?” or “Show me my heart rate trend” without pulling out your phone. And if Material 3 Expressive is any indicator, the watch’s interface will be a visually cohesive extension of Google’s design ethos across the Pixel ecosystem.

By sticking with an August 13 unveiling, Google is clearly echoing last year’s Pixel 9 unveiling, which itself set off a flurry of headlines because it pre-empted Apple’s September iPhone cycle. Essentially, Google wants to own late summer tech chatter, and an August 20 in-store date gives carriers, retailers, and media outlets a clear target for ads, reviews, and unboxings before the back-to-school rush kicks in. It also positions the Pixel 10 series to avoid the crowded September timeframe, when iPhone news typically dominates headlines and retail floors fill up with early holiday promotions. For shoppers, having that week between reveal and retail availability can feel like torture—especially if you’re a Pixel Superfan—but it also means less time waiting for shipping confirmations once pre-orders go live.

If you’re due for an upgrade, waiting until August 13 makes sense: you’ll see final pricing, color options, and US availability in one fell swoop. Leaks so far suggest that the Pixel 10 lineup will be priced very close to the Pixel 9 family—meaning that if you paid, say, $799 for last year’s Pixel 9, you can probably expect a similar sticker on the Pixel 10. The addition of a telephoto lens on the base Pixel 10 may nudge its price up just a smidge, but enthusiasts are likely willing to pay an extra $50 or $100 for that feature. On the flip side, if you’re keen on 5G connectivity, AI image processing, and Google’s signature Pixel camera profile, even the entry-level Pixel 10 will deliver a noticeable leap over mid-2023 flagships. And for folks eying the foldable Pro Fold, the increasingly competitive price leaks—rumored to be lower than last year’s Pixel 9 Pro Fold—could make it a bruiser for anyone in the market for a large-screen productivity device.

Mark your calendars: on August 13, Google aims to set the stage for its Pixel 10 era. Whether you’re most excited about the triple-lens setup, the Tensor G5’s AI chops, or simply snagging one of the first Pixel Watch 4s to hit U.S. stores, there should be something for every Google aficionado. Then, on August 20, you’ll be able to stroll into a carrier store or open an online retailer’s page to get your hands on whichever new Pixel model you’ve been eyeing. Of course, the tech world is nothing if not unpredictable—features can shift, dates can slide, and last-minute surprises (like new colors or limited-edition bundles) might pop up.