It’s been a decade since Google Fi Wireless burst onto the scene as Project Fi, promising a fresh take on mobile connectivity with its seamless network-switching tech and straightforward pricing. Now, to celebrate its 10th anniversary, Google Fi is rolling out its most wallet-friendly plan yet: the Unlimited Essentials plan, priced at just $35 per month for a single line. This move, announced on April 22, 2025, isn’t just about slashing prices—it’s part of a broader overhaul that beefs up data allowances, expands international 5G coverage, and introduces nifty features like data-only eSIMs for tablets and laptops.

Let’s start with the star of the show: the Unlimited Essentials plan. For $35 a month, you get unlimited calls, texts, and data in the U.S., with 30GB of high-speed data before speeds slow to 256 kbps. It’s Google Fi’s cheapest unlimited offering to date, undercutting the newly renamed Unlimited Standard plan (formerly Simply Unlimited) by $15. The catch? It’s bare-bones compared to its pricier siblings—no hotspot tethering or international data included. But for folks who just need reliable basics without breaking the bank, it’s a compelling option.

This plan slots in as a response to the growing demand for affordable wireless options, especially as competitors like Visible (owned by Verizon) offer unlimited plans starting at $25/month. While Visible’s base plan may edge out Google Fi on price, it comes with potential speed throttling during network congestion. Google Fi, riding T-Mobile’s robust 5G network, emphasizes consistent performance with priority data, meaning you’re less likely to feel the pinch during peak hours at concerts or crowded stadiums. Plus, Fi’s seamless Wi-Fi integration and end-to-end encrypted calls on Android add a layer of polish that budget carriers often lack.

Google Fi isn’t just tossing out a new plan and calling it a day. The carrier is giving its existing plans a glow-up, boosting high-speed data caps without touching prices. The Unlimited Standard plan, still $50/month for one line, now offers 50GB of high-speed data (up from 35GB) and 25GB of high-speed hotspot tethering (up from a measly 5GB). This makes it a solid middle ground for users who want a bit more flexibility, including free calls, texts, and data in Canada and Mexico.

For power users, the Unlimited Premium plan (formerly Unlimited Plus) doubles its high-speed data to 100GB from 50GB, while keeping the $65/month price tag. Hotspot tethering is capped at 50GB, a shift from its previous unlimited offering, but that’s still generous for sharing your connection with other devices. Premium also throws in perks like 50GB of high-speed data in over 200 international destinations, six months of YouTube Premium, and 100GB of Google One cloud storage. If you’re a frequent traveler or love streaming ad-free, this plan’s global reach and extras make it a standout.

The Flexible plan, Google Fi’s pay-as-you-go option, remains unchanged at $20/month for unlimited calls and texts, plus $10 per GB of data. It’s still a great pick for light data users or those who lean heavily on Wi-Fi, with the added bonus of international data in 200+ destinations and free calls to Canada and Mexico.

One of the most exciting updates is Google Fi’s embrace of data-only eSIMs for secondary devices like tablets and laptops. Previously, Fi offered data-only SIMs for free, letting you share your plan’s data with up to four devices—a feature that set it apart from most carriers. Now, with eSIM support, you can connect eSIM-compatible devices like the latest iPad Air, iPad Pro, or Android tablets without fussing with physical SIM cards. Just head to fi.google.com/account, select “Manage plan,” tap “Connect your tablet,” and scan a QR code. Boom—your tablet’s online, no extra plan required.

This is a game-changer for users who want to stay connected on multiple devices without juggling hotspot limits or separate data plans. Imagine working on your iPad at a café or streaming on a laptop during a flight, all under your existing Fi plan. Google’s blog post emphasizes that this feature is unique among major carriers, and it’s hard to argue—most competitors either charge per device or limit you to hotspot tethering.

International travelers, rejoice: Google Fi is doubling down on global connectivity. The carrier has expanded its international 5G coverage to over 92 countries, more than doubling its previous reach. This applies to Unlimited Premium and Flexible plan users, who can now tap high-speed 5G on both Android and iPhone devices (yes, iPhone support is new!). Whether you’re streaming in Seoul or navigating maps in Lisbon, Fi’s seamless carrier-switching tech ensures you stay connected without surprise fees or day passes.

For context, Unlimited Premium offers 50GB of high-speed data abroad, while Flexible users get 15GB before speeds slow. Texts are free in 200+ destinations, and calls are 20¢ per minute outside the U.S., Canada, and Mexico (though calls to 50+ countries from the U.S. are free on Premium).

Google Fi has historically leaned Android-heavy, but it’s showing iPhones some love with this update. Beyond international 5G support, iPhone users will soon be able to check Fi voicemails directly in the iOS Phone app, ditching the need for the Fi app. This small but meaningful tweak, rolling out in the coming weeks, streamlines the experience for Apple fans. Setup is also getting smoother, with faster eSIM activation for new users.

These changes reflect Google Fi’s push to broaden its appeal. While it’s still a niche player compared to giants like T-Mobile or Verizon, its focus on simplicity, security (like built-in VPN and spam call blocking), and cross-device connectivity makes it a strong contender for tech-savvy users who value flexibility over flashy promotions.

Google Fi’s updates come at a time when the wireless industry is fiercely competitive. MVNOs (mobile virtual network operators) like Visible, Mint Mobile, and US Mobile are driving prices down, offering unlimited plans as low as $15-$25/month with prepaid commitments. Google Fi’s $35 Unlimited Essentials plan isn’t the absolute cheapest, but it stands out for its reliability, T-Mobile-powered 5G coverage, and Google’s ecosystem perks.

The carrier’s 10-year journey has been about reimagining connectivity—whether through pioneering eSIM setups, end-to-end encryption, or data-only SIMs. This latest move doubles down on that ethos, making Fi more accessible while enhancing its premium offerings.

So, should you switch to Google Fi? If you’re a light user who sticks to Wi-Fi or needs just the basics, the Unlimited Essentials plan at $35/month is a great entry point. Families or moderate users might prefer the Unlimited Standard plan for its hotspot and Canada/Mexico coverage. Globetrotters and heavy data users will find the Unlimited Premium plan’s international perks and 100GB cap hard to beat. And if you’re data-conscious, the Flexible plan still offers unbeatable control over costs.

One thing to keep in mind: Google Fi runs on T-Mobile’s network, so check coverage in your area. Rural users might find Verizon-based carriers like Visible more reliable, while urban dwellers will likely enjoy Fi’s 5G speeds. Also, while Fi’s plans include taxes and fees in some cases, expect an extra $5-$7/month on top of quoted prices for others, depending on your location.

To sweeten the deal, Google’s throwing in anniversary promos: new customers can score a free Pixel 9 Pro and Pixel Watch 3 with 24-month bill credits if they sign up by April 29, 2025. It’s a limited-time offer, but it underscores Fi’s push to pair its plans with Pixel devices for a seamless experience.

Google Fi’s latest updates show it’s not resting on its laurels. By blending affordability with premium features, it’s carving out a niche in a crowded market. The $35 Unlimited Essentials plan is a bold step to capture budget shoppers, while the data boosts and eSIM support keep power users happy. Add in expanded 5G and iPhone-friendly tweaks, and Fi feels more polished than ever.