In the ever-evolving world of online retail, nothing stings quite like clicking “buy” on a beautiful outfit—only to have it arrive looking completely different from what you’d imagined. Google’s solution? A next-generation, AI-powered “virtual dressing room” that actually puts clothes on you, not just on generic models. Rolling out in Google Search Labs across the United States, this experiment lets you upload a full-length photo of yourself and see how pants, shirts, dresses or skirts will really look on your own silhouette.

Virtual try-ons aren’t new. Over the past few years, Google has let shoppers preview apparel on a library of AI-generated body types, spanning tall, petite, curvy and everything in between. While that approach helped narrow down sizes, it still left the critical question unanswered: What will I look like in it? With today’s update, you can swap those placeholders for your own photo and get a personalized preview in seconds.

To access the feature, you’ll first need to enable the “Search Labs” experiment. Once opted in, shopping for clothing becomes an interactive adventure: when you search for an item—say, “linen summer pants”—you’ll see a “Try it on” button next to qualifying listings. Tap it, grant permission to use your camera or library, upload a well-lit, full-length photo in which you’re wearing form-fitting clothes, and watch as Google’s fashion AI drapes the garment over your image.

At the heart of this feature is a custom image-generation model built specifically for fashion. Unlike general-purpose generators, this AI “understands the human body and nuances of clothing—like how different materials fold, stretch and drape on different bodies.” In practice, that means realistic renderings of how a flowy silk skirt might billow at the waist or how a pair of jeans hugs your calves, preserving shadows, wrinkles and fabric behavior.

Google taps its massive Shopping Graph—which indexes over 50 billion product listings with details like reviews, prices and availability—to source the exact item you’re previewing. From there, the model seamlessly merges the garment into your uploaded photo, generating shareable snapshots you can save for later or send to friends for feedback.

This try-on experiment is just one piece of Google’s broader “AI Mode” initiative, powered by Gemini. Introduced in beta earlier this year, AI Mode transforms Search into a conversational shopping assistant. Tell it you need a travel bag for next month’s rainy trip to Portland, Oregon, and the system fans out multiple queries—think “waterproof fabric,” “extra pockets,” “carry-on size”—then compiles a curated visual panel of products meeting all your criteria.

Later this summer, AI Mode will integrate the virtual try-on directly into that personalized panel. Imagine narrowing down a pair of hiking pants and instantly previewing them on your own photo, without leaving the conversational interface. It’s a glimpse at a future where search, personalization and visualization converge into one seamless experience.

Google isn’t stopping at previews. Also on the horizon is an “agentic” checkout feature that turns price-tracking alerts into one-click purchases. Today, you can tap “track price” on many listings and have Google notify you when an item hits your target spend. Soon, you’ll be able to confirm your size, color and budget, then select “Buy for me”—and Google will automatically complete the checkout on the merchant’s site using your Google Pay credentials.

The company says this automated flow is built with security in mind: your payment data never passes through merchant servers, and you retain full control over which listings qualify for “buy for me.” It’s another step toward a more frictionless shopping funnel, reducing cart abandonment and putting impulse buys literally at your fingertips.

As with any feature that processes personal images, privacy concerns naturally arise. Google emphasizes that uploaded photos are used solely for the try-on session and aren’t added to your Google account or training data. Users can delete any images at any time, and all processing occurs on secure servers with encryption in transit and at rest.

Still, savvy shoppers should exercise caution: lighting, background and the form-fitting nature of the required photo mean you’re sharing a clear, full-body image. Google’s privacy policy covers the experiment—read it carefully before opting in.

For now, the virtual try-on and agentic checkout tools are limited to U.S. users who join Search Labs. But an international rollout seems inevitable if the experiments prove successful. And clothing is just the start: Google hints at expanding try-ons to accessories like hats, sunglasses and jewelry, as well as entirely new categories—think furniture previews in your living room or cosmetics try-ons for makeup and nail polish.