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Google’s AI Mode now sees your photos—and tells you everything about them

Snap a photo, ask away—Google AI Mode’s new visual search feature is here.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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Apr 7, 2025, 1:00 PM EDT
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Imagine you’re strolling through a flea market, and you spot a quirky vintage lamp that catches your eye. You snap a photo, but you’ve got no clue what it is, where it’s from, or if it’s worth the $20 the vendor’s asking. Now, instead of texting your design-obsessed friend or fumbling through endless Google searches, you can just ask Google’s AI Mode. Yep, as of April 7, 2025, Google’s search-centric chatbot has officially leveled up—it can “see” images, analyze them, and dish out answers like your own personal curator.

In a move that’s got tech enthusiasts buzzing, Google announced that its AI Mode chatbot, already a handy tool for text-based queries, is rolling out multimodal capabilities. Translation? It’s not just a wordsmith anymore—it can now process images too. Whether you snap a pic on the fly or upload one from your camera roll, AI Mode will break it down and serve up a detailed response, complete with links to back it up. The update is live now, accessible through the Google app on both Android and iOS, and it’s expanding to “millions more” users across the U.S.

Related /

  • Google’s AI Overviews and AI Mode are draining traffic from small publishers

So, how does this work? Google’s combined its custom-built Gemini AI—think of it as the brain behind the operation—with its Lens image recognition tech, which has been quietly helping us identify plants, pets, and random objects for years. According to Robby Stein, Google’s VP of Product for Search, this isn’t just a souped-up version of Lens. “AI Mode builds on our years of work on visual search and takes it a step further,” he said in the blog post. “With Gemini’s multimodal capabilities, AI Mode can understand the entire scene in an image, including the context of how objects relate to one another and their unique materials, colors, shapes, and arrangements.”

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Imagine uploading a photo of your cluttered bookshelf. AI Mode doesn’t just spot that dog-eared copy of The Great Gatsby—it can tell you it’s a first edition, suggest similar classics with rave reviews, and even link you to a local bookstore where you can snag another literary gem. Google says this wizardry comes from a “fan-out technique,” where the AI fires off multiple queries about the image and its contents at once, piecing together a response that’s “incredibly nuanced and contextually relevant.” It’s like having a team of librarians, art historians, and shopping assistants all rolled into one.

AI Mode first popped up last month as an exclusive perk for Google One AI Premium subscribers, those folks shelling out for the top-tier plan. It debuted in Google Labs, the company’s experimental sandbox where new features get a test drive before going wide. But now, Google’s opening the gates. “We’ve now started to make AI Mode available to millions more Labs users in the US, beyond just paying AI Premium subscribers,” the company shared in a blog post. That’s a big leap from its initial rollout, signaling Google’s ready to flex its AI muscles against rivals like Perplexity and ChatGPT Search.

If you’re not familiar, AI Mode is Google’s spin on the chatbot craze—a conversational tool that pulls from the vast expanse of its search index to deliver AI-generated summaries and answers. It’s less about static search results and more about a back-and-forth experience, like chatting with a friend who’s got the entire internet memorized. Adding image recognition to the mix just makes it that much more versatile.

This isn’t Google’s first rodeo with visual search—Lens has been around since 2017, letting users point their cameras at the world and get instant info. But AI Mode’s upgrade feels different. It’s not just identifying a flower or translating a sign; it’s weaving together a story about what it sees. Take that flea market lamp. Maybe AI Mode tells you it’s a mid-century modern knockoff, links you to a blog post about the designer, and suggests three Etsy listings for authentic versions—all in one go. That’s the kind of depth that could change how we interact with the stuff around us.

For now, the multimodal AI Mode is available to Labs users in the U.S., and Google’s keeping quiet about when it’ll hit the mainstream Google Search app for everyone. But if the rollout pace is any indication, it won’t be long before this tech is in your pocket, ready to decode the world one photo at a time.


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