Elon Musk has ventured into a new business and launched his own perfume called ‘Burnt Hair,’ which costs $100. “The finest fragrance on Earth,” the 51-year-old wrote on the Twitter platform as he introduced his new perfume to the world. Musk understands the power of his name, which is why the tech billionaire took to Twitter to joke about entering the fragrance business sooner.

“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” again the tech billionaire wrote in a tweet after he announced his new perfume.

If you have Dogecoin, you can use it to purchase ‘Burnt Hair’ perfume which Musk refers to as omnigender perfume, suggesting that both men and women can use it. Musk‘s ‘Burnt Hair’ perfume is described as “the essence of repugnant desire.” “BE the change you want in the world!” Musk tweeted on Wednesday.

Over 10,000 bottles of the perfume have been sold so far. The perfume can be purchased from The Boring Company’s website. Tesla and SpaceX CEO Elon Musk has also changed his Twitter bio to “perfume salesman.”