Disney announces price hikes for Disney+, Hulu, and ESPN+

Disney+, Hulu, and ESPN+ are increasing their subscription prices starting October 17th

Disney+, Hulu, and ESPN+ are getting more expensive this October.

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Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...

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Aug 7, 2024, 9:50 AM EDT

Disney is implementing price hikes across its streaming platforms. Effective October 17th, subscribers to Disney+, Hulu, and ESPN+ will face increased monthly and annual subscription fees.

The move comes as the entertainment giant seeks to bolster profitability in its streaming division. New pricing structures for individual and bundled plans will be as follows:

Disney+

Disney+ with ads: $9.99/month (up from $7.99)
Disney+ ad-free: $15.99/month (up from $13.99), $159.99/year (up from $139.99)

Hulu

Hulu with ads: $9.99/month (up from $7.99), $99.99/year (up from $79.99)
Hulu ad-free: $18.99/month (up from $17.99)
Hulu + Live TV with ads: $82.99/month (up from $76.99)
Hulu + Live TV ad-free: $95.99/month (up from $89.99)

ESPN+

ESPN+: $11.99/month (up from $10.99), $119.99/year (up from $109.99)

Bundled plans

Duo Basic (Disney+ and Hulu with ads): $10.99/month (up from $9.99)
[unchanged] Duo Premium (Disney+ and Hulu ad-free): $19.99/month

To offset the price increases, Disney+ is introducing additional features. Beginning September 4th, subscribers will gain access to ABC News Live and a series of curated playlists. While specific details about the playlists are forthcoming, they are expected to encompass a variety of content, including preschool programming, classic shows, and documentaries.