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Google Lens comes to Chrome desktop, along with AI shopping compare and smart history search

Search your browsing history with ease using natural language on Chrome desktop. Plus, enjoy Google Lens and AI shopping compare.

By
Shubham Sawarkar
Shubham Sawarkar's avatar
ByShubham Sawarkar
Editor-in-Chief
Shubham Sawarkar is a technology journalist at GadgetBond, covering Apple, AI, consumer technology, software, gadgets, and product launches. His work explores emerging technologies, industry developments, product...
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- Editor-in-Chief
Aug 3, 2024, 3:21 AM EDT
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Macro shot showing part of the icon of the Google Chrome mobile app on Android device.
Photo: Alamy
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Google announced Thursday a series of AI-driven enhancements for its Chrome desktop browser, leveraging its advanced language model, Gemini. These new features encompass a range of functionalities, from visual search to shopping assistance and intelligent browsing history.

A standout addition is the long-awaited desktop version of Google Lens. Previously confined to mobile devices, Lens is now integrated into Chrome’s address bar and main menu, enabling users to conduct visual searches directly from web pages. By selecting an image or object, users can access detailed information, discover similar items, or even perform complex tasks like solving math equations.

To streamline online shopping, Chrome introduces Tab Compare. This AI-powered tool aggregates product information from multiple open tabs, presenting users with a comparative overview of features, prices, and ratings. This feature is designed to simplify the decision-making process for consumers.

A tab in Google Chrome desktop browser comparing the price, user reviews and other specs of three different portable speakers.
Image: Google

Furthermore, Google is empowering users with AI-driven browsing history search. By enabling natural language queries, users can effortlessly find previously visited websites based on vague recollections. This feature is currently in beta for U.S. users and utilizes a combination of URL, title, and page content to generate results.

Shortcut for “Search History” in the Google Chrome desktop browser address bar with the input “what was that ice cream shop I looked at last week?. The drop down results provide the URL to the correct website “Emerald City Cones”.
Image: Google

Google has emphasized its commitment to user privacy, stating that browsing history data is not used to train Gemini and that incognito browsing remains unaffected. However, due to current technical limitations, the AI-powered history search is processed in the cloud.

These advancements underscore Google’s dedication to leveraging AI to enhance user experiences across its product suite. As these features become widely available, they are expected to significantly impact how users interact with the web.


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