Apple‘s latest innovation, the black titanium Apple Watch Ultra 2, which was just revealed at the company’s Glowtime event, is already seeing some enticing discounts before its official launch on September 20th. The sleek, modern design of this 2024 model is now available for $50 off any band, but there’s a little twist you should know about.

To snag this early discount, you’ll need to be a My Best Buy Plus member. The membership costs $49.99 per year, which coincidentally is the same as the discount you’re getting on the watch. But before you dismiss it as a wash, consider that the membership comes with a host of perks beyond just this one-time deal.

As a My Best Buy Plus member, you’ll enjoy free 2-day shipping on thousands of items, which is perfect for those last-minute tech buys or gifts. Additionally, the membership extends your return period to 60 days on most products, giving you extra time to make sure you’re totally satisfied with your purchase.

So, if you’re an Apple enthusiast looking for a significant discount on Apple products, keep a sharp eye on our Apple deals roundup. We’re always updating it with the best deals and making sure they’re worth your hard-earned money.

Disclaimer: Prices and promotions mentioned in this article are accurate at the time of writing and are subject to change based on the retailers’ discretion. Please verify the current offer before making a purchase.