Apple Tower Theatre in downtown Los Angeles (All Photos)

Apple officially opens Apple Tower Theatre in downtown Los Angeles on June 24, 2021, after giving its seak peek on June 22, 2021. Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday, with team members ready to provide support and service to all visitors.

Apple’s CEO, Tim Cook (center right), and senior vice president of Retail + People, Deirdre O’Brien (center left), welcome the first customers to Apple Tower Theatre. (Image credit: Apple)

For those wishing to order new products online, customers can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, receive Support services, and elect for no-contact delivery or Apple Store pickup.

Apple Tower Theatre debuts as a fully renovated place for gathering, learning, and exploring Apple’s latest product lineup. Apple also launched Today at Apple Creative Studios, a global initiative that provides hands-on experiences and mentorship to young creatives.

The theater has undergone a complete seismic upgrade and will be enjoyed by generations to come. (Image credit: Apple)

Apple Tower Theatre is Apple’s 26th location in greater Los Angeles. The store’s nearly 100 talented retail team members join more than 3,000 Apple Store employees across the region. Also based in Los Angeles, Apple TV+ works with many of the world’s most creative storytellers and supports thousands of jobs in the creative industry across California.

“At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Apple Tower Theatre honors the rich history and legacy of this entertainment capital.”

Originally home to the first theater in Los Angeles wired for a film with sound, the historic Tower Theatre was designed in 1927 by renowned motion-picture theater architect S. Charles Lee. That legacy of technological innovation continues today as the perfect venue to discover Apple’s full line of iPhones, iPad, and Mac, each of which has transformed modern-day filmmaking, photography, and music composition.

Upon the closing of its doors in 1988, space has lain empty and unused. With the same level of care found in previous restoration projects, Apple collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater’s beauty and grandeur. Every surface was carefully refinished, and the building has undergone a full seismic upgrade.

Tower Theatre was the first theater in Los Angeles wired for films with sound. (Image credit: Apple)

Artisans thoughtfully restored, repaired, painted, and polished each surface by hand. (Image credit: Apple)

Commissioned art for the new store symbolizes the intersection of liberal arts and technology. (Image credit: Apple)

The theater’s original balcony seating has been modernized and made accessible, creating an open, flexible space for Genius Bar appointments. (Image credit: Apple)

The overhead dome, which originally depicted scenes full of clouds and cherubs, had been painted over in a previous restoration. It now brightens the space with an atmospheric sky. (Image credit: Apple)

Apple Tower Theatre anchors the corner of Eighth Street and Broadway, where visitors will immediately recognize the fully restored clock tower, recreated Broadway marquee, clean terra cotta exterior, and renovated historic blade sign. After walking through the Broadway doors, guests enter the monumental lobby inspired by Charles Garnier’s Paris Opera house, featuring a grand arched stairway with bronze handrails flanked by marble Corinthian columns.

The restored stained-glass window features a unique fleur-de-lis pattern with a coiled celluloid film strip and the purple stripe found only on early sound film. (Image credit: Apple)

After walking under the recreated Broadway marquee and into the store (Image credit: Apple)

visitors will enter the monumental lobby, inspired by Charles Garnier’s Paris Opera house (Image credit: Apple)

In the heart of the store is the Forum and signature video wall, sitting underneath the fully restored arch and surrounded by the theater’s original balconies. The Forum will be home to Today at Apple, where free daily sessions led by Apple team members and members of the local creative community provide inspiration and teach practical skills. The expansive auditorium, surrounded by embellished arched bays and restored bronze, displays all of the customers’ favorite products, including the all-new iMac, iPad Pro, and Apple TV 4K.

Visitors looking for service and support from Apple team members have ample space, as the theater’s original seating on the upper level has been modernized and made accessible to create an open, flexible space for Genius Bar appointments. Two new elevators have been installed in the theater, welcoming all customers to every level of the new store.