After over 20 years, Apple is considering renaming its Apple ID login system to “Apple Account” by the end of 2024, according to a report by MacRumors.

The Apple ID allows access to all Apple services, including iCloud, the App Store, Apple Music, and more. It’s hard to imagine logging into an iPhone or Mac without entering your Apple ID credentials. But this ubiquitous login portal may soon sport a new name.

Apple launched its first consumer-focused online services under the iTools branding in 2000. This was later relaunched as .Mac in 2002 before becoming MobileMe in 2008 and finally settling on iCloud in 2011.

The Apple ID login system grew in parallel to these internet services. It became necessary with the launch of the iTunes Music Store in 2003 when buying songs required an account. Over the past two decades, the Apple ID grew from a music store login to the key that unlocks the entire Apple ecosystem.

It’s unclear why Apple feels the need to rebrand this critical login system. There is speculation that the name change may coincide with new features for the Apple ID. With recent expansions into financial services like Apple Card, some believe Apple Accounts may incorporate deeper financial integration.

Others see it as a way for Apple to further strengthen its focus on services rather than just devices. As more users subscribe to Apple services like Apple TV+, Arcade, and News+, their Apple ID is becoming less about devices and more of a general account for all things Apple.

Whatever the reasoning, the Apple ID may get a fresh coat of paint before 2025. For those used to seeing “Sign in with Apple ID” across Apple’s digital domains, get ready for “Sign in with Apple Account.” The name is changing, but likely little else for Apple’s over 1 billion users.